{"id":18621,"date":"2025-07-14T09:54:20","date_gmt":"2025-07-14T06:54:20","guid":{"rendered":"https:\/\/abordazh.net\/?p=18621"},"modified":"2025-07-31T15:58:36","modified_gmt":"2025-07-31T12:58:36","slug":"postroenie-marketingovoj-strategii-kompanii-na-osnove-znanij-o-kliente","status":"publish","type":"post","link":"https:\/\/abordazh.net\/uk\/postroenie-marketingovoj-strategii-kompanii-na-osnove-znanij-o-kliente\/","title":{"rendered":"\u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0437\u043d\u0430\u043d\u044c \u043f\u0440\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18621\" class=\"elementor elementor-18621\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc39d21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc39d21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c16877d\" data-id=\"c16877d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a6bd29 elementor-widget elementor-widget-text-editor\" data-id=\"0a6bd29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f, \u0437\u0430\u0441\u043d\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u0437\u043d\u0430\u043d\u043d\u044f\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u2014 \u0446\u0435 \u043f\u0456\u0434\u0445\u0456\u0434, \u0449\u043e \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u043a\u0440\u0430\u0449\u0435 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u044c\u043d\u044f\u0442\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457, \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0432\u0430\u0442\u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438. \u041e\u0441\u044c \u043f\u043e\u043a\u0440\u043e\u043a\u043e\u0432\u0430 \u0441\u0445\u0435\u043c\u0430 \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0438 \u0442\u0430\u043a\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d67d10 elementor-widget elementor-widget-text-editor\" data-id=\"6d67d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u041e\u0434\u043d\u0438\u043c \u0456\u0437 \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0445 \u0435\u0442\u0430\u043f\u0456\u0432 \u0443 \u043f\u043e\u0431\u0443\u0434\u043e\u0432\u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457 \u0454 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0437\u0440\u0443\u0447\u043d\u043e\u0457 \u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0457 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0434\u043b\u044f \u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c. \u0423 \u0446\u044c\u043e\u043c\u0443 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0456 \u0432\u0430\u0440\u0442\u043e \u043f\u0440\u0438\u0434\u0456\u043b\u0438\u0442\u0438 \u0443\u0432\u0430\u0433\u0443 <strong data-start=\"257\" data-end=\"283\">\u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u0443 \u0432 \u041a\u0438\u0454\u0432\u0456<\/strong> \u0430\u0431\u043e \u0456\u043d\u0448\u043e\u043c\u0443 \u043c\u0456\u0441\u0442\u0456, \u0434\u0435 \u0437\u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c\u0441\u044f \u043e\u0441\u043d\u043e\u0432\u043d\u0430 \u0447\u0430\u0441\u0442\u0438\u043d\u0430 \u0432\u0430\u0448\u043e\u0457 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457. \u042f\u043a\u0456\u0441\u043d\u043e \u0440\u0435\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0438\u0439 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0437\u0431\u0438\u0440\u0430\u0442\u0438 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443, \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0456\u0432, \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u0433\u0456\u043f\u043e\u0442\u0435\u0437\u0438 \u0442\u0430 \u0431\u0443\u0434\u0443\u0432\u0430\u0442\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457. <a href=\"\/uk\/\"><span style=\"text-decoration: underline;\"><strong data-start=\"524\" data-end=\"547\">\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u0443 \u041a\u0438\u0457\u0432<\/strong><\/span><\/a> - \u0426\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0430 \u043f\u043e\u0441\u043b\u0443\u0433\u0430, \u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u0439 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0433\u043b\u0438\u0431\u043e\u043a\u043e\u0433\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0442\u0430 \u043f\u0456\u0434\u0432\u0438\u0449\u0435\u043d\u043d\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 \u0432\u0441\u0456\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0435\u0439.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e31c9 elementor-widget elementor-widget-heading\" data-id=\"f2e31c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. \u0417\u0431\u0456\u0440 \u0442\u0430 \u0430\u043d\u0430\u043b\u0456\u0437 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u043f\u0440\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db47c44 elementor-widget elementor-widget-text-editor\" data-id=\"db47c44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"115\" data-end=\"137\">\ud83d\udd0d <strong data-start=\"122\" data-end=\"137\">\u041c\u0435\u0442\u0430 \u0435\u0442\u0430\u043f\u0443:<\/strong><\/h3><p data-start=\"138\" data-end=\"166\">\u041e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u0433\u043b\u0438\u0431\u043e\u043a\u0435 \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f:<\/p><ul><li data-start=\"169\" data-end=\"187\">\u0425\u0442\u043e \u0432\u0430\u0448\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0438<\/li><li data-start=\"190\" data-end=\"209\">\u0429\u043e \u0434\u043b\u044f \u043d\u0438\u0445 \u0432\u0430\u0436\u043b\u0438\u0432\u043e<\/li><li data-start=\"212\" data-end=\"244\">\u042f\u043a\u0456 \u0443 \u043d\u0438\u0445 \u0431\u043e\u043b\u0456 \u0442\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438<\/li><li data-start=\"247\" data-end=\"302\">\u042f\u043a, \u043a\u043e\u043b\u0438 \u0456 \u0447\u043e\u043c\u0443 \u0432\u043e\u043d\u0438 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044e\u0442\u044c \u0456\u0437 \u0432\u0430\u0448\u0438\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d87324f elementor-widget elementor-widget-heading\" data-id=\"d87324f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83e\udde9 \u041e\u0441\u043d\u043e\u0432\u043d\u0456 \u0442\u0438\u043f\u0438 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6169eb3 elementor-widget elementor-widget-text-editor\" data-id=\"6169eb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"347\" data-end=\"385\">1.1. <strong data-start=\"355\" data-end=\"385\">\u0414\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f<\/strong><\/h4><p data-start=\"386\" data-end=\"409\">\u0411\u0430\u0437\u043e\u0432\u0456 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438:<\/p><ul><li data-start=\"412\" data-end=\"421\">\u0412\u0456\u043a<\/li><li data-start=\"424\" data-end=\"429\">\u0421\u0442\u0430\u0442\u044c<\/li><li data-start=\"432\" data-end=\"452\">\u0421\u0456\u043c\u0435\u0439\u043d\u0438\u0439 \u0441\u0442\u0430\u043d<\/li><li data-start=\"455\" data-end=\"495\">\u041c\u0456\u0441\u0446\u0435 \u043f\u0440\u043e\u0436\u0438\u0432\u0430\u043d\u043d\u044f (\u043c\u0456\u0441\u0442\u043e, \u0441\u0435\u043b\u043e, \u043a\u0440\u0430\u0457\u043d\u0430)<\/li><li data-start=\"498\" data-end=\"519\">\u0420\u0456\u0432\u0435\u043d\u044c \u043e\u0441\u0432\u0456\u0442\u0438<\/li><li data-start=\"522\" data-end=\"538\">\u0420\u0456\u0432\u0435\u043d\u044c \u0434\u043e\u0445\u043e\u0434\u0443<\/li><\/ul><p data-start=\"540\" data-end=\"651\">\ud83d\udfe2 <strong data-start=\"543\" data-end=\"559\">\u0414\u043b\u044f \u0447\u043e\u0433\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0430?<\/strong><br data-start=\"559\" data-end=\"562\" \/>\u0414\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0446\u0456\u043d\u0443 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e \u043f\u0456\u0434 \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u0443\u043c\u043e\u0432\u0438 \u0436\u0438\u0442\u0442\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457.<\/p><h4 data-start=\"658\" data-end=\"697\">1.2. <strong data-start=\"666\" data-end=\"697\">\u041f\u0441\u0438\u0445\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f<\/strong><\/h4><p data-start=\"698\" data-end=\"750\">\u0426\u0435 \u0432\u0436\u0435 \u00ab\u0433\u043b\u0438\u0431\u0438\u043d\u0430\u00bb: \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0456\u0457, \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0456, \u0441\u043f\u043e\u0441\u0456\u0431 \u0436\u0438\u0442\u0442\u044f:<\/p><ul><li data-start=\"753\" data-end=\"811\">\u0429\u043e \u0434\u043b\u044f \u043d\u0438\u0445 \u0432\u0430\u0436\u043b\u0438\u0432\u0435: \u043a\u043e\u043c\u0444\u043e\u0440\u0442, \u0441\u0442\u0430\u0442\u0443\u0441, \u0446\u0456\u043d\u0430, \u0435\u043a\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0456\u0441\u0442\u044c?<\/li><li data-start=\"814\" data-end=\"873\">\u042f\u043a\u0438\u0439 \u0441\u043f\u043e\u0441\u0456\u0431 \u0436\u0438\u0442\u0442\u044f \u0432\u0435\u0434\u0443\u0442\u044c: \u0430\u043a\u0442\u0438\u0432\u043d\u0438\u0439, \u0434\u043e\u043c\u0430\u0448\u043d\u0456\u0439, \u043d\u043e\u0432\u0430\u0442\u043e\u0440\u0441\u044c\u043a\u0438\u0439?<\/li><li data-start=\"876\" data-end=\"910\">\u0429\u043e \u043d\u0430\u0434\u0438\u0445\u0430\u0454, \u0447\u043e\u0433\u043e \u043f\u0440\u0430\u0433\u043d\u0443\u0442\u044c?<\/li><\/ul><p data-start=\"912\" data-end=\"1022\">\ud83d\udfe2 <strong data-start=\"915\" data-end=\"931\">\u0414\u043b\u044f \u0447\u043e\u0433\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0430?<\/strong><br data-start=\"931\" data-end=\"934\" \/>\u0429\u043e\u0431 \u0432\u0438\u0431\u0443\u0434\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0435\u043c\u043e\u0446\u0456\u0439\u043d\u043e-\u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u2014 \u00ab\u0440\u043e\u0437\u043c\u043e\u0432\u043b\u044f\u0442\u0438 \u043e\u0434\u043d\u0456\u0454\u044e \u043c\u043e\u0432\u043e\u044e\u00bb \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c.<\/p><h4 data-start=\"1029\" data-end=\"1065\">1.3. <strong data-start=\"1037\" data-end=\"1065\">\u041f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u043e\u0432\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f<\/strong><\/h4><p data-start=\"1066\" data-end=\"1106\">\u0424\u0456\u043a\u0441\u0443\u0454, <strong data-start=\"1077\" data-end=\"1105\">\u0449\u043e \u0441\u0430\u043c\u0435 \u0440\u043e\u0431\u0438\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442<\/strong>:<\/p><ul><li data-start=\"1109\" data-end=\"1129\">\u042f\u043a \u0447\u0430\u0441\u0442\u043e \u043a\u0443\u043f\u0443\u0454<\/li><li data-start=\"1132\" data-end=\"1148\">\u0421\u043a\u0456\u043b\u044c\u043a\u0438 \u0432\u0438\u0442\u0440\u0430\u0447\u0430\u0454<\/li><li data-start=\"1151\" data-end=\"1191\">\u042f\u043a\u0456 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457 \u0442\u043e\u0432\u0430\u0440\u0456\u0432\/\u043f\u043e\u0441\u043b\u0443\u0433 \u043e\u0431\u0438\u0440\u0430\u0454<\/li><li data-start=\"1194\" data-end=\"1242\">\u042f\u043a \u0440\u0435\u0430\u0433\u0443\u0454 \u043d\u0430 \u0437\u043d\u0438\u0436\u043a\u0438, \u0430\u043a\u0446\u0456\u0457, email-\u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0438<\/li><li data-start=\"1245\" data-end=\"1280\">\u041a\u043e\u043b\u0438 \u0456 \u044f\u043a \u0447\u0430\u0441\u0442\u043e \u0437\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0430 \u0441\u0430\u0439\u0442<\/li><\/ul><p data-start=\"1282\" data-end=\"1408\">\ud83d\udfe2 <strong data-start=\"1285\" data-end=\"1301\">\u0414\u043b\u044f \u0447\u043e\u0433\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0430?<\/strong><br data-start=\"1301\" data-end=\"1304\" \/>\u0414\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043f\u0435\u0440\u0435\u0434\u0431\u0430\u0447\u0430\u0442\u0438 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0443, \u0440\u043e\u0431\u0438\u0442\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u0442\u0430 \u043a\u043e\u0440\u0438\u0433\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e.<\/p><h4 data-start=\"1415\" data-end=\"1449\">1.4. <strong data-start=\"1423\" data-end=\"1449\">\u041a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f<\/strong><\/h4><p data-start=\"1450\" data-end=\"1501\">\u041e\u0431\u0441\u0442\u0430\u0432\u0438\u043d\u0438, \u0443 \u044f\u043a\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442 \u043f\u0440\u0438\u0439\u043c\u0430\u0454 \u0440\u0456\u0448\u0435\u043d\u043d\u044f:<\/p><ul><li data-start=\"1504\" data-end=\"1529\">\u041f\u043e\u0440\u0430 \u0440\u043e\u043a\u0443 (\u0441\u0435\u0437\u043e\u043d\u043d\u0456\u0441\u0442\u044c)<\/li><li data-start=\"1532\" data-end=\"1545\">\u0427\u0430\u0441 \u0434\u043e\u0431\u0438<\/li><li data-start=\"1548\" data-end=\"1600\">\u041f\u043e\u0434\u0456\u0457 \u0443 \u0436\u0438\u0442\u0442\u0456 (\u043f\u0435\u0440\u0435\u0457\u0437\u0434, \u043d\u0430\u0440\u043e\u0434\u0436\u0435\u043d\u043d\u044f \u0434\u0438\u0442\u0438\u043d\u0438 \u0456 \u0442.\u0434.)<\/li><li data-start=\"1603\" data-end=\"1644\">\u0417\u043e\u0432\u043d\u0456\u0448\u043d\u0456 \u0444\u0430\u043a\u0442\u043e\u0440\u0438 (\u0456\u043d\u0444\u043b\u044f\u0446\u0456\u044f, \u0432\u0456\u0439\u043d\u0430, \u0442\u0440\u0435\u043d\u0434\u0438)<\/li><\/ul><p>\ud83d\udfe2 <strong data-start=\"1649\" data-end=\"1665\">\u0414\u043b\u044f \u0447\u043e\u0433\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0430?<\/strong><br data-start=\"1665\" data-end=\"1668\" \/>\u0414\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u0432\u0438\u0431\u0443\u0434\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0443, \u0447\u0443\u0442\u043b\u0438\u0432\u0443 \u0434\u043e \u043e\u0431\u0441\u0442\u0430\u0432\u0438\u043d \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e.<\/p><h4 data-start=\"1754\" data-end=\"1807\">5. <strong data-start=\"1762\" data-end=\"1807\">\u0417\u0432\u043e\u0440\u043e\u0442\u043d\u0456\u0439 \u0437\u0432&#039;\u044f\u0437\u043e\u043a \u0442\u0430 \u0435\u043c\u043e\u0446\u0456\u0439\u043d\u0435 \u0441\u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f<\/strong><\/h4><ul><li data-start=\"1810\" data-end=\"1839\">\u0412\u0456\u0434\u0433\u0443\u043a\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0456, \u0432 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0430\u0445<\/li><li data-start=\"1842\" data-end=\"1867\">\u041a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0456 \u043f\u0456\u0434 \u043f\u043e\u0441\u0442\u0430\u043c\u0438<\/li><li data-start=\"1870\" data-end=\"1891\">\u0417\u0430\u043f\u0438\u0442\u0438 \u043d\u0430 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0443<\/li><li data-start=\"1894\" data-end=\"1943\">\u0420\u0456\u0432\u0435\u043d\u044c \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u043e\u0441\u0442\u0456 (\u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, NPS, CSAT)<\/li><li data-start=\"1946\" data-end=\"1974\">\u041f\u0440\u0438\u0447\u0438\u043d\u0438 \u0432\u0456\u0434\u043c\u043e\u0432, \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u044c<\/li><\/ul><p data-start=\"1976\" data-end=\"2097\">\ud83d\udfe2 <strong data-start=\"1979\" data-end=\"1995\">\u0414\u043b\u044f \u0447\u043e\u0433\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0430?<\/strong><br data-start=\"1995\" data-end=\"1998\" \/>\u041f\u043e\u043a\u0430\u0437\u0443\u0454, \u0449\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0443 \u043f\u043e\u0434\u043e\u0431\u0430\u0454\u0442\u044c\u0441\u044f, \u0430 \u0449\u043e \u0434\u0440\u0430\u0442\u0443\u0454 \u0447\u0438 \u0437\u0430\u0432\u0430\u0436\u0430\u0454 \u2013 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0442\u0430 \u0441\u0435\u0440\u0432\u0456\u0441.<\/p><h3 data-start=\"2104\" data-end=\"2132\">\ud83d\udccc <strong data-start=\"2111\" data-end=\"2132\">\u0414\u0436\u0435\u0440\u0435\u043b\u0430 \u0434\u0430\u043d\u0438\u0445:<\/strong><\/h3><ol><li data-start=\"2137\" data-end=\"2193\"><strong data-start=\"2137\" data-end=\"2152\">CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u0430<\/strong> - \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438, \u0456\u0441\u0442\u043e\u0440\u0456\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u0437\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f<\/li><li data-start=\"2197\" data-end=\"2257\"><strong data-start=\"2197\" data-end=\"2234\">Google Analytics \/ \u042f\u043d\u0434\u0435\u043a\u0441.\u041c\u0435\u0442\u0440\u0438\u043a\u0430<\/strong> - \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0456<\/li><li data-start=\"2261\" data-end=\"2307\"><strong data-start=\"2261\" data-end=\"2272\">\u0421\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0456<\/strong> - \u0434\u0435\u043c\u043e\u0433\u0440\u0430\u0444\u0456\u044f, \u043b\u0430\u0439\u043a\u0438, \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0456<\/li><li data-start=\"2311\" data-end=\"2358\"><strong data-start=\"2311\" data-end=\"2329\">Email-\u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0438<\/strong> - \u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f, \u043a\u043b\u0456\u043a\u0438, \u0432\u0456\u0434\u043f\u0438\u0441\u043a\u0438<\/li><li data-start=\"2362\" data-end=\"2414\"><strong data-start=\"2362\" data-end=\"2386\">\u041e\u043d\u043b\u0430\u0439\u043d\/\u043e\u0444\u043b\u0430\u0439\u043d-\u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f<\/strong> - \u041f\u0440\u044f\u043c\u0456 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c<\/li><li data-start=\"2418\" data-end=\"2481\"><strong data-start=\"2418\" data-end=\"2452\">\u0427\u0430\u0442-\u0431\u043e\u0442\u0438 \/ \u043e\u043d\u043b\u0430\u0439\u043d-\u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u0438<\/strong> - \u0427\u0430\u0441\u0442\u0456 \u043f\u0438\u0442\u0430\u043d\u043d\u044f<\/li><li data-start=\"2485\" data-end=\"2550\"><strong data-start=\"2485\" data-end=\"2509\">\u0412\u0456\u0434\u0433\u0443\u043a\u0438 \u043f\u0440\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432<\/strong> - \u0430\u043d\u0430\u043b\u0456\u0437 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0456\u0432 \u0443 \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u043e\u043c\u0443 \u0434\u043e\u0441\u0442\u0443\u043f\u0456<\/li><\/ol><h3 data-start=\"2557\" data-end=\"2583\">\u2699\ufe0f <strong data-start=\"2564\" data-end=\"2583\">\u041c\u0435\u0442\u043e\u0434\u0438 \u0430\u043d\u0430\u043b\u0456\u0437\u0443:<\/strong><\/h3><ul><li data-start=\"2587\" data-end=\"2650\"><strong data-start=\"2587\" data-end=\"2613\">SWOT-\u0430\u043d\u0430\u043b\u0456\u0437 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457:<\/strong> \u0441\u0438\u043b\u044c\u043d\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438, \u0441\u0442\u0440\u0430\u0445\u0438, \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0456\u0457<\/li><li data-start=\"2653\" data-end=\"2738\"><strong data-start=\"2653\" data-end=\"2699\">\u041a\u0430\u0440\u0442\u0430 \u0448\u043b\u044f\u0445\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 (Customer Journey Map):<\/strong> \u043a\u043e\u043b\u0438 \u0442\u0430 \u044f\u043a \u043a\u043b\u0456\u0454\u043d\u0442 \u043f\u0440\u0438\u0439\u043c\u0430\u0454 \u0440\u0456\u0448\u0435\u043d\u043d\u044f<\/li><li data-start=\"2741\" data-end=\"2820\"><strong data-start=\"2741\" data-end=\"2756\">RFM-\u0430\u043d\u0430\u043b\u0456\u0437:<\/strong> \u0445\u0442\u043e \u043d\u0430\u0439\u0446\u0456\u043d\u043d\u0456\u0448\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u0437\u0430 \u0447\u0430\u0441\u0442\u043e\u0442\u043e\u044e, \u0441\u0443\u043c\u043e\u044e \u0442\u0430 \u0434\u0430\u0432\u043d\u0456\u0441\u0442\u044e \u043f\u043e\u043a\u0443\u043f\u043e\u043a<\/li><li data-start=\"2823\" data-end=\"2906\"><strong data-start=\"2823\" data-end=\"2854\">\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u0438\u0445 \u043e\u0441\u0456\u0431:<\/strong> 3\u20135 \u0442\u0438\u043f\u043e\u0432\u0438\u0445 \u043e\u0431\u0440\u0430\u0437\u0456\u0432 \u0456\u0437 \u0456\u043c&#039;\u044f\u043c, \u0431\u043e\u043b\u044f\u043c\u0438, \u043c\u043e\u0442\u0438\u0432\u0430\u0446\u0456\u0454\u044e<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d13aa elementor-widget elementor-widget-text-editor\" data-id=\"07d13aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"2913\" data-end=\"2950\">\ud83d\udccc <strong data-start=\"2920\" data-end=\"2950\">\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u043e\u0457 \u043f\u0435\u0440\u0441\u043e\u043d\u0438:<\/strong><\/h3><blockquote data-start=\"2952\" data-end=\"3308\"><p data-start=\"2954\" data-end=\"3308\"><strong data-start=\"2954\" data-end=\"2962\">\u0406\u043c&#039;\u044f:<\/strong> \u041e\u043b\u0435\u043d\u0430, 32 \u0440\u043e\u043a\u0438, \u043c\u0435\u0448\u043a\u0430\u0454 \u0443 \u041b\u044c\u0432\u043e\u0432\u0456, \u043f\u0440\u0430\u0446\u044e\u0454 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u043c, \u043c\u0430\u043c\u0430 \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u043e\u0457 \u0434\u0438\u0442\u0438\u043d\u0438.<br data-start=\"3043\" data-end=\"3046\" \/><strong data-start=\"3048\" data-end=\"3061\">\u0426\u0456\u043d\u043d\u043e\u0441\u0442\u0456:<\/strong> \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u044f \u0447\u0430\u0441\u0443, \u044f\u043a\u0456\u0441\u0442\u044c, \u0437\u0440\u0443\u0447\u043d\u0456\u0441\u0442\u044c.<br data-start=\"3099\" data-end=\"3102\" \/><strong data-start=\"3104\" data-end=\"3113\">\u0411\u0456\u043b\u044c:<\/strong> \u043d\u0435 \u0432\u0441\u0442\u0438\u0433\u0430\u0454 \u0445\u043e\u0434\u0438\u0442\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c\u0438.<br data-start=\"3146\" data-end=\"3149\" \/><strong data-start=\"3151\" data-end=\"3165\">\u041f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0430:<\/strong> \u0432\u0441\u0435 \u0437\u0430\u043c\u043e\u0432\u043b\u044f\u0454 \u043e\u043d\u043b\u0430\u0439\u043d, \u0447\u0438\u0442\u0430\u0454 \u0432\u0456\u0434\u0433\u0443\u043a\u0438, \u0432\u0438\u0431\u0438\u0440\u0430\u0454 \u0441\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u0446\u0456\u043d\u043e\u0432\u0438\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442.<br data-start=\"3237\" data-end=\"3240\" \/><strong data-start=\"3242\" data-end=\"3255\">\u041e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f:<\/strong> \u0448\u0432\u0438\u0434\u043a\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430, \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0438\u0439 \u0441\u0430\u0439\u0442, \u0432\u0432\u0456\u0447\u043b\u0438\u0432\u0430 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d89a4dd elementor-widget elementor-widget-text-editor\" data-id=\"d89a4dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"3315\" data-end=\"3368\">\u2705 <strong data-start=\"3321\" data-end=\"3368\">\u0429\u043e \u0434\u0430\u0454 \u044f\u043a\u0456\u0441\u043d\u0438\u0439 \u0437\u0431\u0456\u0440 \u0442\u0430 \u0430\u043d\u0430\u043b\u0456\u0437 \u0434\u0430\u043d\u0438\u0445:<\/strong><\/h3><ul><li data-start=\"3372\" data-end=\"3410\">\u0427\u0456\u0442\u043a\u0435 \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f, \u0445\u0442\u043e \u0432\u0430\u0448\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f<\/li><li data-start=\"3413\" data-end=\"3467\">\u041c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e<\/li><li data-start=\"3470\" data-end=\"3500\">\u0417\u043d\u0438\u0436\u0435\u043d\u043d\u044f \u0432\u0438\u0442\u0440\u0430\u0442 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/li><li data-start=\"3503\" data-end=\"3555\">\u0417\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432, \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0442\u0430 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f95723 elementor-widget elementor-widget-heading\" data-id=\"7f95723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. \u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0456\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u043e\u0457 \u0431\u0430\u0437\u0438<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afa7eb8 elementor-widget elementor-widget-text-editor\" data-id=\"afa7eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u0421\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0456\u044f - \u0446\u0435 <strong data-start=\"303\" data-end=\"368\">\u043f\u0440\u043e\u0446\u0435\u0441 \u043f\u043e\u0434\u0456\u043b\u0443 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u0457 \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u043e\u0457 \u0431\u0430\u0437\u0438 \u043d\u0430 \u043e\u0434\u043d\u043e\u0440\u0456\u0434\u043d\u0456 \u0433\u0440\u0443\u043f\u0438<\/strong> \u0437\u0430 \u043f\u0435\u0432\u043d\u0438\u043c\u0438 \u043e\u0437\u043d\u0430\u043a\u0430\u043c\u0438 (\u0432\u0456\u043a, \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0430, \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0442\u0430 \u0456\u043d.).<br data-start=\"435\" data-end=\"438\" \/>\u041a\u043e\u0436\u043d\u0430 \u0442\u0430\u043a\u0430 \u0433\u0440\u0443\u043f\u0430 \u2013 \u0446\u0435 \u043e\u043a\u0440\u0435\u043c\u0430 <strong data-start=\"474\" data-end=\"513\">\u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044f \u0456\u0437 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0438\u043c\u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430\u043c\u0438<\/strong>, \u044f\u043a\u0456\u0439 \u043c\u043e\u0436\u043d\u0430 \u0430\u0434\u0440\u0435\u0441\u0443\u0432\u0430\u0442\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0443 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u044e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2be16ca elementor-widget elementor-widget-text-editor\" data-id=\"2be16ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"983\" data-end=\"1086\">\ud83c\udfaf <strong data-start=\"986\" data-end=\"995\">\u0426\u0456\u043b\u044c:<\/strong><br \/>\u0420\u043e\u0437\u0434\u0456\u043b\u0438\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u043d\u0430 \u0433\u0440\u0443\u043f\u0438 \u0437\u0456 \u0441\u0445\u043e\u0436\u0438\u043c\u0438 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0430\u043c\u0438 \u0434\u043b\u044f \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e\u0433\u043e \u043f\u0456\u0434\u0445\u043e\u0434\u0443.<\/p><p data-start=\"1088\" data-end=\"1113\">\ud83d\udc65 <strong data-start=\"1091\" data-end=\"1113\">\u0422\u0438\u043f\u043e\u0432\u0456 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438:<\/strong><\/p><ul><li data-start=\"1116\" data-end=\"1133\">\u0417\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0430\u043c\u0438<\/li><li data-start=\"1136\" data-end=\"1150\">\u0417\u0430 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u043e\u044e<\/li><li data-start=\"1153\" data-end=\"1189\">\u0417\u0430 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u0432\u0456\u0441\u0442\u044e (\u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430)<\/li><li data-start=\"1192\" data-end=\"1253\">\u041f\u043e \u0441\u0442\u0430\u0434\u0456\u0457 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457 (\u043d\u043e\u0432\u0438\u0439, \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0439, \u00ab\u0441\u043f\u043b\u044f\u0447\u0438\u0439\u00bb \u043a\u043b\u0456\u0454\u043d\u0442)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7423815 elementor-widget elementor-widget-heading\" data-id=\"7423815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\ud83e\udde9 \u041d\u0430\u0432\u0456\u0449\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0456\u044f:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98e5f10 elementor-widget elementor-widget-text-editor\" data-id=\"98e5f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"618\" data-end=\"670\">\ud83c\udfaf \u0417\u0440\u043e\u0431\u0438\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0431\u0456\u043b\u044c\u0448 \u0442\u043e\u0447\u043d\u0438\u043c (\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0443)<\/li><li data-start=\"673\" data-end=\"706\">\ud83d\udcac \u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e<\/li><li data-start=\"709\" data-end=\"743\">\ud83d\udcc8 \u041f\u0456\u0434\u0432\u0438\u0449\u0438\u0442\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0442\u0430 \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c<\/li><li data-start=\"746\" data-end=\"776\">\ud83d\udd01 \u0417\u0431\u0456\u043b\u044c\u0448\u0438\u0442\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0456 \u043f\u043e\u043a\u0443\u043f\u043a\u0438<\/li><li data-start=\"779\" data-end=\"835\">\ud83d\udee0\ufe0f \u041f\u043e\u043b\u0456\u043f\u0448\u0438\u0442\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0447\u0438 \u0441\u0435\u0440\u0432\u0456\u0441 \u043f\u0456\u0434 \u0440\u0456\u0437\u043d\u0456 \u0442\u0438\u043f\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a95dfb elementor-widget elementor-widget-text-editor\" data-id=\"8a95dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<table><thead><tr><th>\u0421\u0435\u0433\u043c\u0435\u043d\u0442<\/th><th>\u0429\u043e \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0440\u043e\u0431\u0438\u0442\u0438<\/th><\/tr><\/thead><tbody><tr><td>\u041d\u043e\u0432\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0438<\/td><td>\u0412\u0456\u0442\u0430\u043b\u044c\u043d\u0456 \u043b\u0438\u0441\u0442\u0438, \u0431\u043e\u043d\u0443\u0441 \u0437\u0430 \u043f\u0435\u0440\u0448\u0443 \u043f\u043e\u043a\u0443\u043f\u043a\u0443<\/td><\/tr><tr><td>\u0427\u0430\u0441\u0442\u0456 \u043f\u043e\u043a\u0443\u043f\u0446\u0456<\/td><td>\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456, \u0456\u043d\u0441\u0430\u0439\u0434\u0435\u0440\u0441\u044c\u043a\u0456 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457<\/td><\/tr><tr><td>\u041a\u043b\u0456\u0454\u043d\u0442\u0438 \u00ab\u043d\u0430 \u043c\u0435\u0436\u0456 \u0432\u0456\u0434\u0442\u043e\u043a\u0443\u00bb<\/td><td>\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433, \u043d\u0430\u0433\u0430\u0434\u0443\u0432\u0430\u043d\u043d\u044f, \u00ab\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u0456\u00bb \u0437\u043d\u0438\u0436\u043a\u0438<\/td><\/tr><tr><td>\u041f\u043e\u043a\u0443\u043f\u0446\u0456 \u043f\u0440\u0435\u043c\u0456\u0443\u043c-\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0443<\/td><td>\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440, \u043f\u043e\u0434\u0430\u0440\u0443\u043d\u043a\u0438, \u0441\u0442\u0430\u0442\u0443\u0441<\/td><\/tr><tr><td>\u0415\u043a\u043e\u043d\u043e\u043c-\u0441\u0435\u0433\u043c\u0435\u043d\u0442<\/td><td>\u0417\u043d\u0438\u0436\u043a\u0438, \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u0443 \u043f\u0456\u0434 \u0446\u0456\u043d\u0443<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08ecf0b elementor-widget elementor-widget-text-editor\" data-id=\"08ecf0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"3472\" data-end=\"3520\">\u2705 <strong data-start=\"3478\" data-end=\"3520\">\u0429\u043e \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0434\u043b\u044f \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0457 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0456\u0457:<\/strong><\/h3><ul><li data-start=\"3524\" data-end=\"3568\">\u0414\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u0434\u0430\u043d\u0438\u0445 (CRM, \u043e\u043f\u0438\u0442\u0443\u0432\u0430\u043d\u043d\u044f, \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430)<\/li><li data-start=\"3571\" data-end=\"3620\">\u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u0435 \u043e\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0456\u0432 (\u043b\u044e\u0434\u0438 \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c\u0441\u044f)<\/li><li data-start=\"3623\" data-end=\"3696\">\u0413\u043e\u0442\u043e\u0432\u043d\u0456\u0441\u0442\u044c \u0430\u0434\u0430\u043f\u0442\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u043f\u0456\u0434 \u0440\u0456\u0437\u043d\u0456 \u0433\u0440\u0443\u043f\u0438<\/li><li data-start=\"3699\" data-end=\"3779\">\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f: email-\u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 \u0431\u0430\u043d\u0435\u0440\u0438, \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5af820b elementor-widget elementor-widget-heading\" data-id=\"5af820b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. \u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0446\u0456\u043d\u043d\u0456\u0441\u043d\u043e\u0457 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457 (UVP) \u0434\u043b\u044f \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4961e elementor-widget elementor-widget-text-editor\" data-id=\"6c4961e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1335\" data-end=\"1437\">\ud83d\udca1 <strong data-start=\"1338\" data-end=\"1364\">\u0426\u0456\u043d\u043d\u0456\u0441\u043d\u0430 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u044f<\/strong> \u2014 \u0446\u0435 \u0447\u0456\u0442\u043a\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u044c \u043d\u0430 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f: \u00ab\u0427\u043e\u043c\u0443 \u043a\u043b\u0456\u0454\u043d\u0442 \u043c\u0430\u0454 \u043e\u0431\u0440\u0430\u0442\u0438 \u0441\u0430\u043c\u0435 \u043d\u0430\u0441?\u00bb<\/p><p data-start=\"1439\" data-end=\"1454\">\ud83d\udccd <strong data-start=\"1442\" data-end=\"1454\">\u041f\u0440\u0438\u043a\u043b\u0430\u0434\u0438:<\/strong><\/p><ul><li data-start=\"1457\" data-end=\"1498\">\u0414\u043b\u044f \u043c\u043e\u043b\u043e\u0434\u0456: \u00ab\u041c\u043e\u0434\u043d\u043e, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e, \u0448\u0432\u0438\u0434\u043a\u043e\u00bb<\/li><li data-start=\"1501\" data-end=\"1564\">\u0414\u043b\u044f \u043c\u0430\u043b\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443: &quot;\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0434\u043b\u044f \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0431\u0435\u0437 \u0437\u0430\u0439\u0432\u0438\u0445 \u0432\u0438\u0442\u0440\u0430\u0442&quot;<\/li><li data-start=\"1567\" data-end=\"1622\">\u0414\u043b\u044f \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432: \u00ab\u042f\u043a\u0456\u0441\u0442\u044c, \u044f\u043a\u0456\u0439 \u043c\u043e\u0436\u043d\u0430 \u0434\u043e\u0432\u0456\u0440\u044f\u0442\u0438\u00bb<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e5aa1d elementor-widget elementor-widget-heading\" data-id=\"6e5aa1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. \u0412\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u043a\u0430\u043d\u0430\u043b\u0456\u0432 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9340855 elementor-widget elementor-widget-text-editor\" data-id=\"9340855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1673\" data-end=\"1723\">\ud83d\udce3 <strong data-start=\"1676\" data-end=\"1723\">\u0412\u0438\u0431\u0456\u0440 \u043a\u0430\u043d\u0430\u043b\u0456\u0432 \u0437\u0430\u043b\u0435\u0436\u0438\u0442\u044c \u0432\u0456\u0434 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430:<\/strong><\/p><ul><li data-start=\"1726\" data-end=\"1768\">\u041c\u043e\u043b\u043e\u0434\u044c: Instagram, TikTok, \u043c\u0435\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u0438<\/li><li data-start=\"1771\" data-end=\"1826\">B2B: LinkedIn, email-\u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0438, \u0433\u0430\u043b\u0443\u0437\u0435\u0432\u0456 \u0437\u0430\u0445\u043e\u0434\u0438<\/li><li data-start=\"1829\" data-end=\"1881\">\u041b\u043e\u043a\u0430\u043b\u044c\u043d\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441: Google-\u043a\u0430\u0440\u0442\u0430, \u043e\u0433\u043e\u043b\u043e\u0448\u0435\u043d\u043d\u044f, Facebook<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-900a88b elementor-widget elementor-widget-heading\" data-id=\"900a88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. \u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57133bd elementor-widget elementor-widget-text-editor\" data-id=\"57133bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1944\" data-end=\"1959\">\u270d\ufe0f <strong data-start=\"1947\" data-end=\"1959\">\u041f\u0440\u0438\u043a\u043b\u0430\u0434\u0438:<\/strong><\/p><ul><li data-start=\"1962\" data-end=\"2015\">\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 \u043b\u0438\u0441\u0442\u0438 (\u0456\u043c&#039;\u044f, \u0442\u0435\u043c\u0430 \u0437\u0430 \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043c\u0438)<\/li><li data-start=\"2018\" data-end=\"2053\">\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0434\u043b\u044f \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0456\u0432 \u0441\u0430\u0439\u0442\u0443<\/li><li data-start=\"2056\" data-end=\"2091\">\u0421\u043f\u0435\u0446\u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f11886 elementor-widget elementor-widget-text-editor\" data-id=\"2f11886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u041e\u0434\u043d\u0438\u043c \u0456\u0437 \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0445 \u043a\u0440\u043e\u043a\u0456\u0432 \u0443 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u0456 \u0441\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0443 \u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c <span style=\"text-decoration: underline;\"><a href=\"https:\/\/abordazh.net\/uk\/logos-design\/\"><strong data-start=\"782\" data-end=\"802\">\u0437\u0430\u043c\u043e\u0432\u0438\u0442\u0438 \u043b\u043e\u0433\u043e\u0442\u0438\u043f<\/strong><\/a><\/span>, \u044f\u043a\u0438\u0439 \u0431\u0443\u0434\u0435 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0442\u0438 \u0441\u0442\u0438\u043b\u044e \u0442\u0430 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u044f\u043c \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457. \u042f\u043a\u0456\u0441\u043d\u0438\u0439 \u0434\u0438\u0437\u0430\u0439\u043d \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0443 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u0454 \u043f\u0440\u0438\u0432\u0435\u0440\u043d\u0443\u0442\u0438 \u0443\u0432\u0430\u0433\u0443 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457, \u0432\u0438\u0434\u0456\u043b\u0438\u0442\u0438\u0441\u044f \u0441\u0435\u0440\u0435\u0434 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0456\u0432 \u0442\u0430 \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0432\u043f\u0456\u0437\u043d\u0430\u0432\u0430\u043d\u0438\u0439 \u043e\u0431\u0440\u0430\u0437 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443. \u041f\u0440\u0438 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u0456 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0443 \u0432\u0430\u0440\u0442\u043e \u0437\u0432\u0435\u0440\u0442\u0430\u0442\u0438\u0441\u044f \u0434\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u043e\u043d\u0430\u043b\u0456\u0432, \u044f\u043a\u0456 \u0432\u0440\u0430\u0445\u0443\u044e\u0442\u044c \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0442\u0430 \u043f\u043e\u0431\u0430\u0436\u0430\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u0449\u043e\u0431 \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0438\u0439 \u0442\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0439 \u0437\u043d\u0430\u043a \u0434\u043b\u044f \u043f\u043e\u0434\u0430\u043b\u044c\u0448\u043e\u0457 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d78475 elementor-widget elementor-widget-heading\" data-id=\"3d78475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. \u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u0448\u043b\u044f\u0445\u0443 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 (Customer Journey Map)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be67f28 elementor-widget elementor-widget-text-editor\" data-id=\"be67f28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2156\" data-end=\"2170\">\ud83d\uddfa\ufe0f <strong data-start=\"2160\" data-end=\"2170\">\u0415\u0442\u0430\u043f\u0438:<\/strong><\/p><ol><li data-start=\"2174\" data-end=\"2216\">\u041f\u043e\u0456\u043d\u0444\u043e\u0440\u043c\u043e\u0432\u0430\u043d\u0456\u0441\u0442\u044c - \u043a\u043b\u0456\u0454\u043d\u0442 \u0434\u0456\u0437\u043d\u0430\u0454\u0442\u044c\u0441\u044f \u043f\u0440\u043e \u0431\u0440\u0435\u043d\u0434<\/li><li data-start=\"2220\" data-end=\"2260\">\u0420\u043e\u0437\u0433\u043b\u044f\u0434 - \u043f\u043e\u0440\u0456\u0432\u043d\u044e\u0454, \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0454<\/li><li data-start=\"2264\" data-end=\"2293\">\u041a\u0443\u043f\u0456\u0432\u043b\u044f - \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454 \u043f\u043e\u043a\u0443\u043f\u043a\u0443<\/li><li data-start=\"2297\" data-end=\"2330\">\u041b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c - \u043f\u043e\u0432\u0435\u0440\u0442\u0430\u0454\u0442\u044c\u0441\u044f \u0437\u043d\u043e\u0432\u0443<\/li><li data-start=\"2334\" data-end=\"2364\">\u0410\u0434\u0432\u043e\u043a\u0430\u0446\u0456\u044f \u2013 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0454 \u0456\u043d\u0448\u0438\u043c<\/li><\/ol><p data-start=\"2366\" data-end=\"2399\">\u2699\ufe0f \u0414\u043b\u044f \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u0435\u0442\u0430\u043f\u0443 \u043f\u0456\u0434\u0431\u0438\u0440\u0430\u044e\u0442\u044c\u0441\u044f:<\/p><ul><li data-start=\"2402\" data-end=\"2411\">\u041a\u043e\u043d\u0442\u0435\u043d\u0442<\/li><li data-start=\"2414\" data-end=\"2433\">\u0417\u0430\u043a\u043b\u0438\u043a \u0434\u043e \u0434\u0456\u0457<\/li><li data-start=\"2436\" data-end=\"2466\">\u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456 (KPI)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5396a93 elementor-widget elementor-widget-heading\" data-id=\"5396a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. \u0412\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f KPI \u0442\u0430 \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0433\u0456\u043f\u043e\u0442\u0435\u0437<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9343e elementor-widget elementor-widget-text-editor\" data-id=\"9e9343e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2523\" data-end=\"2547\">\ud83d\udcc8 <strong data-start=\"2526\" data-end=\"2547\">\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u043c\u0435\u0442\u0440\u0438\u043a\u0438:<\/strong><\/p><ul><li data-start=\"2550\" data-end=\"2587\">CAC (\u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430)<\/li><li data-start=\"2590\" data-end=\"2626\">LTV (\u0434\u043e\u0432\u0456\u0447\u043d\u0430 \u0446\u0456\u043d\u043d\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430)<\/li><li data-start=\"2629\" data-end=\"2663\">\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u043b\u0438\u0441\u0442\u0456\u0432, \u043a\u043b\u0456\u043a\u0438, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457<\/li><li data-start=\"2666\" data-end=\"2691\">\u0420\u0456\u0432\u0435\u043d\u044c \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a<\/li><\/ul><p data-start=\"2693\" data-end=\"2750\">\ud83e\uddea <strong data-start=\"2696\" data-end=\"2717\">A\/B-\u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f:<\/strong> \u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0456\u0432, \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0439<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e1e1f elementor-widget elementor-widget-heading\" data-id=\"b7e1e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. \u041f\u043e\u0441\u0442\u0456\u0439\u043d\u0435 \u0432\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043d\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd46cd elementor-widget elementor-widget-text-editor\" data-id=\"3cd46cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2523\" data-end=\"2547\">\ud83d\udce4 <strong data-start=\"2810\" data-end=\"2848\">\u0426\u0438\u043a\u043b \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0441\u044c\u043a\u0438\u043c\u0438 \u0434\u0430\u043d\u0438\u043c\u0438:<\/strong><br \/>\u0417\u0431\u0456\u0440 \u2192 \u0410\u043d\u0430\u043b\u0456\u0437 \u2192 \u0422\u0435\u0441\u0442 \u2192 \u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u2192 \u041d\u043e\u0432\u0438\u0439 \u0437\u0431\u0456\u0440 \u0434\u0430\u043d\u0438\u0445<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a0123 elementor-widget elementor-widget-heading\" data-id=\"65a0123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633c115 elementor-widget elementor-widget-text-editor\" data-id=\"633c115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2523\" data-end=\"2547\"><strong data-start=\"2927\" data-end=\"3095\">\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f, \u0449\u043e \u0491\u0440\u0443\u043d\u0442\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0437\u043d\u0430\u043d\u043d\u044f\u0445 \u043f\u0440\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0430, \u2014 \u0446\u0435 \u043d\u0435 \u0440\u0430\u0437\u043e\u0432\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f, \u0430 \u0431\u0435\u0437\u043f\u0435\u0440\u0435\u0440\u0432\u043d\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0456\u0457 \u0434\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0445 \u043f\u043e\u0442\u0440\u0435\u0431 \u0432\u0430\u0448\u043e\u0457 \u0446\u0456\u043b\u044c\u043e\u0432\u043e\u0457 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457.<\/strong> \u0421\u0430\u043c\u0435 \u0446\u0435 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u0454 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432, \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0442\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0443 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0443.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043d\u0430 \u0437\u043d\u0430\u043d\u0438\u044f\u0445 \u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0435 \u2014 \u044d\u0442\u043e \u043f\u043e\u0434\u0445\u043e\u0434, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u043b\u0443\u0447\u0448\u0435 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u044f\u0442\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u043f\u043e\u0432\u044b\u0448\u0430\u0442\u044c \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0441\u0443\u0440\u0441\u044b. \u0412\u043e\u0442 \u043f\u043e\u0448\u0430\u0433\u043e\u0432\u0430\u044f \u0441\u0445\u0435\u043c\u0430 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u0442\u0430\u043a\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438: \u041e\u0434\u043d\u0438\u043c \u0438\u0437 \u0432\u0430\u0436\u043d\u044b\u0445 \u044d\u0442\u0430\u043f\u043e\u0432 \u0432 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0443\u0434\u043e\u0431\u043d\u043e\u0439 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u0434\u043b\u044f \u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u043c. \u0412 \u044d\u0442\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0435 \u0441\u0442\u043e\u0438\u0442 \u0443\u0434\u0435\u043b\u0438\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0441\u0430\u0439\u0442\u0430 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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