{"id":23318,"date":"2026-02-01T02:29:51","date_gmt":"2026-01-31T23:29:51","guid":{"rendered":"https:\/\/abordazh.net\/?p=23318"},"modified":"2026-02-01T02:32:32","modified_gmt":"2026-01-31T23:32:32","slug":"kak-otkryt-pr-agentstvo","status":"publish","type":"post","link":"https:\/\/abordazh.net\/uk\/kak-otkryt-pr-agentstvo\/","title":{"rendered":"\u042f\u043a \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0438 PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23318\" class=\"elementor elementor-23318\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1e9f3 e-flex e-con-boxed e-con e-parent\" data-id=\"5d1e9f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ebdbc elementor-widget elementor-widget-text-editor\" data-id=\"f2ebdbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"225\" data-end=\"603\">PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u2013 \u0446\u0435 \u0431\u0456\u0437\u043d\u0435\u0441 \u0443 \u0441\u0444\u0435\u0440\u0456 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433, \u0434\u0435 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c\u0438 \u0430\u043a\u0442\u0438\u0432\u0430\u043c\u0438 \u0454 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430, \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u044f \u0442\u0430 \u0437\u0432&#039;\u044f\u0437\u043a\u0438. \u041a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0432\u0441\u0435 \u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u044e\u0442\u044c \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0456\u043c\u0456\u0434\u0436\u0435\u043c, \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 \u043c\u0435\u0434\u0456\u0430 \u0442\u0430 \u043f\u0443\u0431\u043b\u0456\u0447\u043d\u043e\u044e \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0454\u044e, \u0442\u043e\u043c\u0443 \u043f\u043e\u043f\u0438\u0442 \u043d\u0430 PR-\u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u043e \u0437\u0440\u043e\u0441\u0442\u0430\u0454. \u0423 \u0446\u0456\u0439 \u0441\u0442\u0430\u0442\u0442\u0456 \u0440\u043e\u0437\u0431\u0435\u0440\u0435\u043c\u043e, \u044f\u043a \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0438 PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u0437 \u043d\u0443\u043b\u044f, \u044f\u043a\u0456 \u043a\u0440\u043e\u043a\u0438 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e \u043f\u0440\u043e\u0439\u0442\u0438 \u0456 \u044f\u043a \u043f\u043e\u0431\u0443\u0434\u0443\u0432\u0430\u0442\u0438 \u0441\u0442\u0456\u0439\u043a\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441.<\/p><hr data-start=\"605\" data-end=\"608\" \/><h2 data-start=\"610\" data-end=\"647\">\u041f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0438 PR-\u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0443 2026 \u0440\u043e\u0446\u0456<\/h2><p data-start=\"649\" data-end=\"781\">PR \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u0432 \u0431\u0443\u0442\u0438 \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u043e\u044e \u043f\u043e\u0441\u043b\u0443\u0433\u043e\u044e \u2013 \u0434\u043b\u044f \u0431\u0430\u0433\u0430\u0442\u044c\u043e\u0445 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0432\u0456\u043d \u0441\u0442\u0430\u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u043c \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c. \u0423 2026 \u0440\u043e\u0446\u0456 \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e \u0437\u0430\u0442\u0440\u0435\u0431\u0443\u0432\u0430\u043d\u0456:<\/p><ul><li data-start=\"784\" data-end=\"811\">\u0430\u043d\u0442\u0438\u043a\u0440\u0438\u0437\u043e\u0432\u0456 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457,<\/li><li data-start=\"814\" data-end=\"830\">\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 PR,<\/li><li data-start=\"833\" data-end=\"868\">digital-PR \u0442\u0430 \u0440\u043e\u0431\u043e\u0442\u0430 \u0437 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0435\u0434\u0456\u0430,<\/li><li data-start=\"871\" data-end=\"905\">PR \u0434\u043b\u044f \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0456\u0432 \u0442\u0430 \u043c\u0430\u043b\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/li><\/ul><p data-start=\"907\" data-end=\"1013\">\u041a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 \u0448\u0443\u043a\u0430\u044e\u0442\u044c \u0430\u0433\u0435\u043d\u0446\u0456\u0457, \u044f\u043a\u0456 \u0432\u043c\u0456\u044e\u0442\u044c \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e \u0443 \u0434\u043e\u0432\u0433\u0443, \u0430 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0440\u043e\u0437\u043c\u0456\u0449\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u0435\u0441-\u0440\u0435\u043b\u0456\u0437\u0438.<\/p><hr data-start=\"1015\" data-end=\"1018\" \/><h2 data-start=\"1020\" data-end=\"1060\">\u0410\u043d\u0430\u043b\u0456\u0437 \u0440\u0438\u043d\u043a\u0443 \u0442\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u0457 \u0443 PR-\u0441\u0444\u0435\u0440\u0456<\/h2><p data-start=\"1062\" data-end=\"1084\">\u041d\u0430 \u0440\u0438\u043d\u043a\u0443 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0456:<\/p><ul><li data-start=\"1087\" data-end=\"1108\">\u0432\u0435\u043b\u0438\u043a\u0456 PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430,<\/li><li data-start=\"1111\" data-end=\"1135\">\u043d\u0456\u0448\u043e\u0432\u0456 \u0431\u0443\u0442\u0456\u043a-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430,<\/li><li data-start=\"1138\" data-end=\"1176\">\u0444\u0440\u0456\u043b\u0430\u043d\u0441\u0435\u0440\u0438 \u0442\u0430 \u043d\u0435\u0437\u0430\u043b\u0435\u0436\u043d\u0456 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u0438.<\/li><\/ul><p data-start=\"1178\" data-end=\"1350\">\u041a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0456\u044f \u0432\u0438\u0441\u043e\u043a\u0430, \u0430\u043b\u0435 \u0440\u0438\u043d\u043e\u043a \u043d\u0435 \u043f\u0435\u0440\u0435\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u0438\u0439. \u041a\u043b\u0456\u0454\u043d\u0442\u0438 \u0432\u0441\u0435 \u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u0432\u0438\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u0430\u0433\u0435\u043d\u0446\u0456\u0457 \u0437 \u0447\u0456\u0442\u043a\u043e\u044e \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0454\u044e, \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0438\u043c \u043f\u043e\u0437\u0438\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0442\u0430 \u043f\u0440\u043e\u0437\u043e\u0440\u0438\u043c\u0438 \u0443\u043c\u043e\u0432\u0430\u043c\u0438 \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u0446\u0442\u0432\u0430.<\/p><hr data-start=\"1352\" data-end=\"1355\" \/><h2 data-start=\"1357\" data-end=\"1398\">\u0412\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457 PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430<\/h2><p data-start=\"1400\" data-end=\"1436\">\u041d\u0430 \u0441\u0442\u0430\u0440\u0442\u0456 \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u0432\u0438\u0431\u0440\u0430\u0442\u0438 \u043d\u0430\u043f\u0440\u044f\u043c\u043e\u043a:<\/p><ul><li data-start=\"1439\" data-end=\"1456\">\u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0439 PR,<\/li><li data-start=\"1459\" data-end=\"1486\">PR \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0442\u0430 \u0441\u0442\u0430\u0440\u0442\u0430\u043f\u0456\u0432,<\/li><li data-start=\"1489\" data-end=\"1515\">\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u0438\u0439 PR \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0456\u0432,<\/li><li data-start=\"1518\" data-end=\"1563\">PR \u0432 IT, \u043d\u0435\u0440\u0443\u0445\u043e\u043c\u043e\u0441\u0442\u0456, \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0456, \u043e\u0441\u0432\u0456\u0442\u0456.<\/li><\/ul><p data-start=\"1565\" data-end=\"1659\">\u0412\u0443\u0437\u044c\u043a\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f \u0441\u043f\u0440\u043e\u0449\u0443\u0454 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0442\u0430 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0448\u0432\u0438\u0434\u0448\u0435 \u0441\u0444\u043e\u0440\u043c\u0443\u0432\u0430\u0442\u0438 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0443.<\/p><hr data-start=\"1661\" data-end=\"1664\" \/><h2 data-start=\"1666\" data-end=\"1695\">\u0424\u043e\u0440\u043c\u0430\u0442 \u0440\u043e\u0431\u043e\u0442\u0438 PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430<\/h2><p data-start=\"1697\" data-end=\"1755\">PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u043c\u043e\u0436\u043d\u0430 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u0438 \u0431\u0435\u0437 \u043e\u0444\u0456\u0441\u0443. \u041c\u043e\u0436\u043b\u0438\u0432\u0456 \u0444\u043e\u0440\u043c\u0430\u0442\u0438:<\/p><ul><li data-start=\"1758\" data-end=\"1786\">\u043f\u043e\u0432\u043d\u0456\u0441\u0442\u044e \u0432\u0456\u0434\u0434\u0430\u043b\u0435\u043d\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430,<\/li><li data-start=\"1789\" data-end=\"1804\">\u043d\u0435\u0432\u0435\u043b\u0438\u043a\u0438\u0439 \u043e\u0444\u0456\u0441,<\/li><li data-start=\"1807\" data-end=\"1824\">\u0433\u0456\u0431\u0440\u0438\u0434\u043d\u0430 \u043c\u043e\u0434\u0435\u043b\u044c.<\/li><\/ul><p data-start=\"1826\" data-end=\"1941\">\u041d\u0430 \u0441\u0442\u0430\u0440\u0442\u0456 \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u043c\u0456\u043d\u0456\u043c\u0430\u043b\u044c\u043d\u043e\u0457 \u0456\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438 \u2013 \u043d\u043e\u0443\u0442\u0431\u0443\u043a\u0456\u0432, CRM \u0442\u0430 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0434\u043b\u044f \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u0442\u0430 \u0417\u041c\u0406.<\/p><hr data-start=\"1943\" data-end=\"1946\" \/><h2 data-start=\"1948\" data-end=\"1980\">\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u0442\u0430 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430<\/h2><p data-start=\"1982\" data-end=\"2058\">\u041d\u0430\u0432\u0456\u0442\u044c \u043d\u0435\u0432\u0435\u043b\u0438\u043a\u0435 PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u043c\u0430\u0454 \u0447\u0456\u0442\u043a\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u044f\u043a\u0456 \u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0432\u043e\u043d\u043e \u043f\u0440\u043e\u0434\u0430\u0454:<\/p><ul><li data-start=\"2061\" data-end=\"2085\">\u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0430 PR-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457,<\/li><li data-start=\"2088\" data-end=\"2102\">\u0440\u043e\u0431\u043e\u0442\u0430 \u0437\u0456 \u0417\u041c\u0406,<\/li><li data-start=\"2105\" data-end=\"2139\">\u043d\u0430\u043f\u0438\u0441\u0430\u043d\u043d\u044f \u0442\u0430 \u0440\u043e\u0437\u043c\u0456\u0449\u0435\u043d\u043d\u044f \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0456\u0432,<\/li><li data-start=\"2142\" data-end=\"2167\">\u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0439\u043d\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442,<\/li><li data-start=\"2170\" data-end=\"2187\">\u0430\u043d\u0442\u0438\u043a\u0440\u0438\u0437\u043e\u0432\u0438\u0439 PR.<\/li><\/ul><p data-start=\"2189\" data-end=\"2310\">\u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u043c\u043e\u0436\u0435 \u0441\u043a\u043b\u0430\u0434\u0430\u0442\u0438\u0441\u044f \u0456\u0437 \u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a\u0430, PR-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430, \u043a\u043e\u043f\u0456\u0440\u0430\u0439\u0442\u0435\u0440\u0430 \u0442\u0430 SMM-\u0444\u0430\u0445\u0456\u0432\u0446\u044f, \u0447\u0430\u0441\u0442\u0438\u043d\u0443 \u0437\u0430\u0432\u0434\u0430\u043d\u044c \u043c\u043e\u0436\u043d\u0430 \u0432\u0456\u0434\u0434\u0430\u0432\u0430\u0442\u0438 \u043d\u0430 \u0430\u0443\u0442\u0441\u043e\u0440\u0441.<\/p><hr data-start=\"2312\" data-end=\"2315\" \/><h2 data-start=\"2317\" data-end=\"2360\">\u042e\u0440\u0438\u0434\u0438\u0447\u043d\u0435 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u0446\u0456\u043d\u043e\u0443\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f<\/h2><p data-start=\"2362\" data-end=\"2509\">\u0414\u043b\u044f \u0440\u043e\u0431\u043e\u0442\u0438 \u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u043e\u0444\u043e\u0440\u043c\u0438\u0442\u0438 \u0424\u041e\u041f \u0430\u0431\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u044e \u0442\u0430 \u0432\u0438\u0431\u0440\u0430\u0442\u0438 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0443 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u043e\u043f\u043e\u0434\u0430\u0442\u043a\u0443\u0432\u0430\u043d\u043d\u044f.<br data-start=\"2455\" data-end=\"2458\" \/>\u0426\u0456\u043d\u043e\u0443\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0432 PR \u043d\u0430\u0439\u0447\u0430\u0441\u0442\u0456\u0448\u0435 \u0431\u0443\u0434\u0443\u0454\u0442\u044c\u0441\u044f \u0437\u0430 \u043c\u043e\u0434\u0435\u043b\u043b\u044e:<\/p><ul><li data-start=\"2512\" data-end=\"2535\">\u0449\u043e\u043c\u0456\u0441\u044f\u0447\u043d\u043e\u0433\u043e \u0440\u0435\u0442\u0435\u0439\u043d\u0435\u0440\u0430,<\/li><li data-start=\"2538\" data-end=\"2555\">\u043f\u0440\u043e\u0435\u043a\u0442\u043d\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438,<\/li><li data-start=\"2558\" data-end=\"2572\">\u043f\u0430\u043a\u0435\u0442\u0456\u0432 \u043f\u043e\u0441\u043b\u0443\u0433.<\/li><\/ul><p data-start=\"2574\" data-end=\"2629\">\u0412\u0430\u0436\u043b\u0438\u0432\u043e \u0447\u0456\u0442\u043a\u043e \u0444\u0456\u043a\u0441\u0443\u0432\u0430\u0442\u0438 \u043e\u0431\u0441\u044f\u0433 \u0440\u043e\u0431\u0456\u0442 \u0442\u0430 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430.<\/p><hr data-start=\"2631\" data-end=\"2634\" \/><h2 data-start=\"2636\" data-end=\"2679\">\u0411\u0440\u0435\u043d\u0434\u0438\u043d\u0433 PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 \u0442\u0430 \u0434\u043e\u0432\u0456\u0440\u0430 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432<\/h2><p data-start=\"2681\" data-end=\"2973\">\u0423 PR-\u0431\u0456\u0437\u043d\u0435\u0441\u0456 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0439 \u043e\u0431\u0440\u0430\u0437 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u0434\u043e\u0432\u0456\u0440\u0443. \u041d\u0430\u0437\u0432\u0430, \u0441\u0430\u0439\u0442, \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u0430\u0446\u0456\u0457 \u0442\u0430 <span style=\"text-decoration: underline;\"><a href=\"https:\/\/abordazh.net\/uk\/logos-design\/\"><strong data-start=\"2776\" data-end=\"2799\">\u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0430 \u043b\u043e\u0433\u043e\u0442\u0438\u043f\u0443<\/strong><\/a><\/span> \u0444\u043e\u0440\u043c\u0443\u044e\u0442\u044c \u043f\u0435\u0440\u0448\u0435 \u0432\u0440\u0430\u0436\u0435\u043d\u043d\u044f \u0434\u043e \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0443. \u041a\u043b\u0456\u0454\u043d\u0442\u0438 \u043e\u0447\u0456\u043a\u0443\u044e\u0442\u044c, \u0449\u043e \u0430\u0433\u0435\u043d\u0446\u0456\u044f, \u044f\u043a\u0430 \u043a\u0435\u0440\u0443\u0454 \u0447\u0443\u0436\u043e\u044e \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0454\u044e, \u0432\u043c\u0456\u0454 \u0432\u0438\u0431\u0443\u0434\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0432\u043b\u0430\u0441\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e.<\/p><hr data-start=\"2975\" data-end=\"2978\" \/><h2 data-start=\"2980\" data-end=\"3014\">\u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u0443 \u0434\u043b\u044f PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430<\/h2><p data-start=\"3016\" data-end=\"3066\">\u0421\u0430\u0439\u0442 \u2013 \u0446\u0435 \u0432\u0456\u0442\u0440\u0438\u043d\u0430 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430. \u0412\u0456\u043d \u043f\u043e\u0432\u0438\u043d\u0435\u043d \u043c\u0456\u0441\u0442\u0438\u0442\u0438:<\/p><ul><li data-start=\"3069\" data-end=\"3084\">\u043e\u043f\u0438\u0441 \u043f\u043e\u0441\u043b\u0443\u0433,<\/li><li data-start=\"3087\" data-end=\"3106\">\u043a\u0435\u0439\u0441\u0438 \u0442\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438,<\/li><li data-start=\"3109\" data-end=\"3130\">\u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e \u043f\u0440\u043e \u043a\u043e\u043c\u0430\u043d\u0434\u0443,<\/li><li data-start=\"3133\" data-end=\"3157\">\u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438 \u0442\u0430 \u0444\u043e\u0440\u043c\u0443 \u0437\u0430\u044f\u0432\u043a\u0438.<\/li><\/ul><p data-start=\"3159\" data-end=\"3250\">\u0414\u043e\u0431\u0440\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u043e\u0432\u0430\u043d\u0438\u0439 \u0441\u0430\u0439\u0442 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0454 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e \u0442\u0430 \u0441\u043f\u0440\u043e\u0449\u0443\u0454 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0456\u0437 \u043f\u043e\u0448\u0443\u043a\u0443.<\/p><hr data-start=\"3252\" data-end=\"3255\" \/><h2 data-start=\"3257\" data-end=\"3284\">\u041f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430<\/h2><p data-start=\"3286\" data-end=\"3313\">\u0414\u043b\u044f \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u044e\u0442\u044c:<\/p><ul><li data-start=\"3316\" data-end=\"3340\">\u043e\u0441\u043e\u0431\u0438\u0441\u0442\u0438\u0439 \u0431\u0440\u0435\u043d\u0434 \u0437\u0430\u0441\u043d\u043e\u0432\u043d\u0438\u043a\u0430,<\/li><li data-start=\"3343\" data-end=\"3362\">\u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442,<\/li><li data-start=\"3365\" data-end=\"3384\">\u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0457 \u0443 \u043c\u0435\u0434\u0456\u0430,<\/li><li data-start=\"3387\" data-end=\"3413\">\u0432\u0438\u0441\u0442\u0443\u043f\u0438 \u0442\u0430 \u0437\u0430\u0445\u043e\u0434\u0438,<\/li><li data-start=\"3416\" data-end=\"3448\">\u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457 \u0442\u0430 \u0441\u0430\u0440\u0430\u0444\u0430\u043d\u043d\u0435 \u0440\u0430\u0434\u0456\u043e.<\/li><\/ul><p data-start=\"3450\" data-end=\"3516\">\u0423 PR-\u0441\u0444\u0435\u0440\u0456 \u0434\u043e\u0432\u0456\u0440\u0430 \u0442\u0430 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u044f \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0435 \u0437\u0430 \u0431\u0443\u0434\u044c-\u044f\u043a\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p><hr data-start=\"3518\" data-end=\"3521\" \/><h2 data-start=\"3523\" data-end=\"3567\">\u0422\u0438\u043f\u043e\u0432\u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438 \u043f\u0440\u0438 \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u0456 PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430<\/h2><p data-start=\"3569\" data-end=\"3583\">\u0427\u0430\u0441\u0442\u0456 \u043f\u043e\u043c\u0438\u043b\u043a\u0438:<\/p><ul><li data-start=\"3586\" data-end=\"3618\">\u0432\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u0447\u0456\u0442\u043a\u043e\u0457 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457,<\/li><li data-start=\"3621\" data-end=\"3657\">\u043e\u0431\u0456\u0446\u044f\u043d\u043a\u0430 \u043d\u0435\u0440\u0435\u0430\u043b\u0456\u0441\u0442\u0438\u0447\u043d\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432,<\/li><li data-start=\"3660\" data-end=\"3687\">\u0440\u043e\u0431\u043e\u0442\u0430 \u0431\u0435\u0437 \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0456\u0432 \u0442\u0430 KPI,<\/li><li data-start=\"3690\" data-end=\"3715\">\u0441\u043b\u0430\u0431\u043a\u0438\u0439 \u0432\u043b\u0430\u0441\u043d\u0438\u0439 \u0431\u0440\u0435\u043d\u0434.<\/li><\/ul><p data-start=\"3717\" data-end=\"3784\">\u0423\u043d\u0438\u043a\u0430\u044e\u0447\u0438 \u0446\u0438\u0445 \u043f\u043e\u043c\u0438\u043b\u043e\u043a, \u0430\u0433\u0435\u043d\u0446\u0456\u044f \u0448\u0432\u0438\u0434\u0448\u0435 \u0432\u0438\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0430 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0438\u0439 \u0434\u043e\u0445\u0456\u0434.<\/p><hr data-start=\"3786\" data-end=\"3789\" \/><h2 data-start=\"3791\" data-end=\"3833\">\u0412\u0438\u0441\u043d\u043e\u0432\u043e\u043a: \u044f\u043a \u0443\u0441\u043f\u0456\u0448\u043d\u043e \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0438 PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e<\/h2><p data-start=\"3835\" data-end=\"4099\">\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 - \u0446\u0435 \u0431\u0456\u0437\u043d\u0435\u0441, \u0437\u0430\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u0439 \u043d\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0456, \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u0457 \u0442\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u043c\u0443 \u043f\u0456\u0434\u0445\u043e\u0434\u0456. \u041f\u0440\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0456\u0439 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457, \u0441\u0438\u043b\u044c\u043d\u043e\u043c\u0443 \u0431\u0440\u0435\u043d\u0434\u0456, \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u0438\u0445 \u043f\u043e\u0441\u043b\u0443\u0433\u0430\u0445 \u0442\u0430 \u0437\u0431\u0443\u0434\u043e\u0432\u0430\u043d\u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0430\u0445 PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u043c\u043e\u0436\u0435 \u0441\u0442\u0430\u0442\u0438 \u0441\u0442\u0456\u0439\u043a\u0438\u043c \u0442\u0430 \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u043e\u0432\u0438\u043c \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u043c \u0456\u0437 \u0434\u043e\u0432\u0433\u043e\u0441\u0442\u0440\u043e\u043a\u043e\u0432\u0438\u043c\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u2014 \u044d\u0442\u043e \u0431\u0438\u0437\u043d\u0435\u0441 \u0432 \u0441\u0444\u0435\u0440\u0435 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 \u0443\u0441\u043b\u0443\u0433, \u0433\u0434\u0435 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c\u0438 \u0430\u043a\u0442\u0438\u0432\u0430\u043c\u0438 \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430, \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044f \u0438 \u0441\u0432\u044f\u0437\u0438. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0432\u0441\u0451 \u0447\u0430\u0449\u0435 \u043d\u0443\u0436\u0434\u0430\u044e\u0442\u0441\u044f \u0432 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content=\"\u0412\u0435\u0431-\u0441\u0442\u0443\u0434\u0456\u044f \u0410\u0431\u043e\u0440\u0434\u0430\u0436 | \u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u0443 \u041a\u0438\u0454\u0432\u0456 \u0442\u0430 \u043f\u043e \u0423\u043a\u0440\u0430\u0457\u043d\u0456. \u041f\u043e\u0441\u043b\u0443\u0433\u0438 \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0438 \u0441\u0430\u0439\u0442\u0456\u0432\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u042f\u043a \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0438 PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e\" \/>\n\t\t<meta property=\"og:description\" content=\"PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u2014 \u044d\u0442\u043e \u0431\u0438\u0437\u043d\u0435\u0441 \u0432 \u0441\u0444\u0435\u0440\u0435 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0445 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