{"id":25532,"date":"2026-05-03T23:06:47","date_gmt":"2026-05-03T20:06:47","guid":{"rendered":"https:\/\/abordazh.net\/?p=25532"},"modified":"2026-05-13T16:27:02","modified_gmt":"2026-05-13T13:27:02","slug":"zachem-biznesu-crm-v-2026-godu-i-kakie-zadachi-ona-realno-zakryvaet","status":"publish","type":"post","link":"https:\/\/abordazh.net\/uk\/zachem-biznesu-crm-v-2026-godu-i-kakie-zadachi-ona-realno-zakryvaet\/","title":{"rendered":"\u041d\u0430\u0432\u0456\u0449\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 CRM \u0443 2026 \u0440\u043e\u0446\u0456 \u0442\u0430 \u044f\u043a\u0456 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u0432\u043e\u043d\u0430 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0437\u0430\u043a\u0440\u0438\u0432\u0430\u0454"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"25532\" class=\"elementor elementor-25532\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-772af3b e-flex e-con-boxed e-con e-parent\" data-id=\"772af3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68c8143 elementor-widget elementor-widget-text-editor\" data-id=\"68c8143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2026 \u0440\u043e\u043a\u0443 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0438\u0439 \u0442\u043e\u0432\u0430\u0440\u043d\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441 \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u0454 \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e\u0457 \u0442\u0443\u0440\u0431\u0443\u043b\u0435\u043d\u0442\u043d\u043e\u0441\u0442\u0456: \u043b\u043e\u0433\u0456\u0441\u0442\u0438\u043a\u0430 \u043c\u043e\u0436\u0435 \u0437\u043c\u0456\u043d\u0438\u0442\u0438\u0441\u044f \u0437\u0430 \u043e\u0434\u0438\u043d \u0434\u0435\u043d\u044c, \u043a\u043b\u0456\u0454\u043d\u0442\u0438 \u0441\u0442\u0430\u044e\u0442\u044c \u043e\u0431\u0435\u0440\u0435\u0436\u043d\u0456\u0448\u0438\u043c\u0438, \u0432\u0438\u0442\u0440\u0430\u0442\u0438 \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0442\u044c \u0449\u043e\u043c\u0456\u0441\u044f\u0446\u044f. \u0421\u0430\u043c\u0435 \u0432 \u0442\u0430\u043a\u0438\u0445 \u0443\u043c\u043e\u0432\u0430\u0445 \u043f\u0438\u0442\u0430\u043d\u043d\u044f \u00ab\u043d\u0430\u0432\u0456\u0449\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 CRM\u00bb \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u0454 \u0431\u0443\u0442\u0438 \u0442\u0435\u043e\u0440\u0435\u0442\u0438\u0447\u043d\u0438\u043c \u2014 \u0432\u043e\u043d\u043e \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 \u0437\u0434\u0430\u0442\u043d\u0456\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0442\u0430 \u043d\u0435 \u0432\u0442\u0440\u0430\u0447\u0430\u0442\u0438 \u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0406 \u0432 \u0446\u0456\u0439 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0432\u0438\u0433\u0440\u0430\u0454 \u043d\u0435 \u0442\u043e\u0439, \u0443 \u043a\u043e\u0433\u043e \u043d\u0430\u0439\u043a\u0440\u0430\u0449\u0438\u0439 \u0442\u043e\u0432\u0430\u0440, \u0430 \u0442\u043e\u0439, \u0443 \u043a\u043e\u0433\u043e \u043a\u0440\u0430\u0449\u0435 \u0437\u0431\u0443\u0434\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u043e\u0446\u0435\u0441\u0438. \u0421\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0431\u0456\u0437\u043d\u0435\u0441 \u0447\u0430\u0441\u0442\u043e \u0432\u0442\u0440\u0430\u0447\u0430\u0454 \u043a\u0435\u0440\u043e\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u0441\u0430\u043c\u0435 \u0447\u0435\u0440\u0435\u0437 \u0432\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0441\u0442\u0456 \u0443 \u0440\u043e\u0431\u043e\u0442\u0456 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0421\u0430\u043c\u0435 \u0442\u0443\u0442 CRM \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u0454 \u0431\u0443\u0442\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0438\u043c \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0456 \u0441\u0442\u0430\u0454 \u043e\u0441\u043d\u043e\u0432\u043e\u044e \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0449\u043e\u0431:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043d\u0435 \u0432\u0442\u0440\u0430\u0447\u0430\u0442\u0438 \u0437\u0430\u044f\u0432\u043a\u0438;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043f\u0456\u0434 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0435\u043c \u0437 \u043f\u0440\u043e\u0434\u0430\u0436\u0443;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0430\u0432\u0456\u0442\u044c \u0443 \u043d\u0435\u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u0443\u043c\u043e\u0432\u0430\u0445.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0411\u0435\u0437 \u0446\u044c\u043e\u0433\u043e \u0431\u0443\u0434\u044c-\u044f\u043a\u0435 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f \u0443\u043f\u0438\u0440\u0430\u0454\u0442\u044c\u0441\u044f \u0432 \u0431\u0435\u0437\u043b\u0430\u0434 \u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0430\u0445. \u0406 \u0449\u043e \u0431\u0456\u043b\u044c\u0448\u0435 \u0437\u0430\u044f\u0432\u043e\u043a \u2014 \u0442\u043e \u0448\u0432\u0438\u0434\u0448\u0435 \u0446\u0435\u0439 \u0445\u0430\u043e\u0441 \u0437&#039;\u0457\u0434\u0430\u0454 \u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a.<\/span><\/p><h2><b>CRM: \u043d\u0430\u0432\u0456\u0449\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0442\u0430 \u044f\u043a \u043f\u0440\u0430\u0446\u044e\u0454<\/b><\/h2><p><span style=\"font-weight: 400;\">CRM (Customer Relationship Management) \u2013 \u0446\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0430\u0431\u043e \u043f\u0456\u0434\u0445\u0456\u0434 \u0434\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0432\u0437\u0430\u0454\u043c\u043e\u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d\u0430\u043c\u0438 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438, \u044f\u043a\u0456 \u0434\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u044e\u0442\u044c \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0437\u0431\u0438\u0440\u0430\u0442\u0438, \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u0442\u0438 \u0442\u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443\u0432\u0430\u0442\u0438 \u0432\u0441\u044e \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e \u043f\u0440\u043e \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0456 \u0432 \u043e\u0434\u043d\u043e\u043c\u0443 \u043c\u0456\u0441\u0446\u0456.<\/span><\/p><p><span style=\"font-weight: 400;\">\u041f\u0440\u043e\u0441\u0442\u0456\u0448\u0435 \u043a\u0430\u0436\u0443\u0447\u0438, \u0446\u0435 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u044f\u043a\u0438\u0439 \u0440\u043e\u0431\u0438\u0442\u044c \u0440\u043e\u0431\u043e\u0442\u0443 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u044e \u0442\u0430 \u0432\u043f\u043e\u0440\u044f\u0434\u043a\u043e\u0432\u0430\u043d\u043e\u044e.<\/span><\/p><p><span style=\"font-weight: 400;\">CRM \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0437\u0431\u0438\u0440\u0430\u0442\u0438 \u0432\u0441\u0456 \u0437\u0430\u044f\u0432\u043a\u0438 \u043d\u0430 \u043e\u0434\u043d\u043e\u043c\u0443 \u043c\u0456\u0441\u0446\u0456;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0437\u0431\u0435\u0440\u0456\u0433\u0430\u0442\u0438 \u0432\u0441\u0456 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438 \u0443 \u0454\u0434\u0438\u043d\u0456\u0439 \u0431\u0430\u0437\u0456;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438 \u0456\u0441\u0442\u043e\u0440\u0456\u044e \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457 \u0437 \u043a\u043e\u0436\u043d\u0438\u043c \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0443\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0442\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u0432\u0430\u0442\u0438 \u0440\u043e\u0431\u043e\u0442\u0443 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432 \u0442\u0430 \u0435\u0442\u0430\u043f\u0438 \u0443\u0433\u043e\u0434\u0438;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0432\u0438\u0442\u0440\u0430\u0442\u0438.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u041d\u0430\u0439\u043f\u0440\u043e\u0441\u0442\u0456\u0448\u0430 \u0430\u043d\u0430\u043b\u043e\u0433\u0456\u044f: \u0446\u0435 \u044f\u043a Excel, \u044f\u043a\u0438\u0439 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u0454 \u0434\u0430\u043d\u0456, \u0430 \u043f\u0456\u0434\u043a\u0430\u0437\u0443\u0454 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0456 \u043a\u0440\u043e\u043a\u0438, \u043d\u0430\u0433\u0430\u0434\u0443\u0454 \u043f\u0440\u043e \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u0442\u0430 \u043f\u043e\u043a\u0430\u0437\u0443\u0454 \u043c\u0456\u0441\u0446\u044f, \u0434\u0435 \u0431\u0456\u0437\u043d\u0435\u0441 \u0432\u0442\u0440\u0430\u0447\u0430\u0454 \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0439\u043d\u0438\u0439 \u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a.<\/span><\/p><h2><b>\u042f\u043a\u0456 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f CRM \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0437\u0430\u043a\u0440\u0438\u0432\u0430\u0454 \u0443 2026 \u0440\u043e\u0446\u0456<\/b><\/h2><p><span style=\"font-weight: 400;\">\u0429\u043e\u0431 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u043d\u0430\u0432\u0456\u0449\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 CRM, \u0432\u0430\u0440\u0442\u043e \u043f\u043e\u0434\u0438\u0432\u0438\u0442\u0438\u0441\u044f \u043d\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0456 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f, \u044f\u043a\u0456 \u0432\u043e\u043d\u0430 \u0437\u0430\u043a\u0440\u0438\u0432\u0430\u0454 \u0443 \u0449\u043e\u0434\u0435\u043d\u043d\u0456\u0439 \u0440\u043e\u0431\u043e\u0442\u0456.<\/span><\/p><h3><b>1. \u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0437\u0430\u044f\u0432\u043e\u043a \u0437 \u0443\u0441\u0456\u0445 \u043a\u0430\u043d\u0430\u043b\u0456\u0432<\/b><\/h3><p><span style=\"font-weight: 400;\">E-commerce \u0431\u0456\u0437\u043d\u0435\u0441 \u0447\u0430\u0441\u0442\u043e \u043f\u0440\u0430\u0446\u044e\u0454 \u043e\u0434\u0440\u0430\u0437\u0443 \u0437 \u043a\u0456\u043b\u044c\u043a\u043e\u043c\u0430 \u0434\u0436\u0435\u0440\u0435\u043b\u0430\u043c\u0438. CRM \u0437\u0431\u0438\u0440\u0430\u0454 \u0437\u0430\u044f\u0432\u043a\u0438 \u0437 \u0443\u0441\u0456\u0445 \u043a\u0430\u043d\u0430\u043b\u0456\u0432 \u043d\u0430 \u043e\u0434\u043d\u043e\u043c\u0443 \u043c\u0456\u0441\u0446\u0456.<\/span><\/p><p><span style=\"font-weight: 400;\">\u041d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0441\u0443\u0447\u0430\u0441\u043d\u0456 \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443, \u0442\u0430\u043a\u0456 \u044f\u043a <\/span><a href=\"https:\/\/lp-crm.biz\/?utm_source=abordazh&amp;utm_medium=crosspromo&amp;utm_campaign=blog\" target=\"_blank\" rel=\"nofollow noopener sponsored\"><span style=\"font-weight: 400;\">LP-CRM<\/span><\/a><span style=\"font-weight: 400;\">, \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442\u044c \u043f\u0456\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u0438:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043b\u0435\u043d\u0434\u0438\u043d\u0433\u0438 \u0442\u0430 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook \/ Instagram Lead Ads;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u0438 Rozetka\/Prom.<\/span><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-25540\" src=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/api_integration.webp\" alt=\"api_integration\" width=\"1679\" height=\"685\" srcset=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/api_integration.webp 1679w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/api_integration-300x122.webp 300w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/api_integration-1024x418.webp 1024w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/api_integration-768x313.webp 768w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/api_integration-1536x627.webp 1536w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/api_integration-18x7.webp 18w\" sizes=\"(max-width: 1679px) 100vw, 1679px\" \/><\/p><p><span style=\"font-weight: 400;\">\u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456 \u0432\u0438 \u043e\u0442\u0440\u0438\u043c\u0443\u0454\u0442\u0435 \u0454\u0434\u0438\u043d\u0443 \u0431\u0430\u0437\u0443, \u0434\u0435 \u043d\u0435 \u0433\u0443\u0431\u0438\u0442\u044c\u0441\u044f \u0436\u043e\u0434\u0435\u043d \u043a\u043b\u0456\u0454\u043d\u0442.<\/span><\/p><h3><b>2. \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0440\u0443\u0442\u0438\u043d\u0438<\/b><\/h3><p><span style=\"font-weight: 400;\">\u041a\u043b\u044e\u0447\u043e\u0432\u0438\u0439 \u0430\u043a\u0446\u0435\u043d\u0442 2026 \u0440\u043e\u043a\u0443 \u2013 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0435 \u0441\u043a\u043e\u0440\u043e\u0447\u0435\u043d\u043d\u044f \u0440\u0443\u0447\u043d\u0438\u0445 \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0423 \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u043c\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0456 \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0440\u0435\u0430\u043a\u0446\u0456\u0457 \u0432\u043f\u043b\u0438\u0432\u0430\u0454 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436, \u0442\u043e\u043c\u0443 \u0432\u0438\u0433\u0440\u0430\u0454 \u0442\u043e\u0439, \u0443 \u043a\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0431\u0435\u0437 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e\u0433\u043e \u0432\u0442\u0440\u0443\u0447\u0430\u043d\u043d\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430.<\/span><\/p><p><span style=\"font-weight: 400;\">CRM \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0443\u0432\u0430\u0442\u0438 \u0440\u0443\u0442\u0438\u043d\u043d\u0456 \u0434\u0456\u0457, \u044f\u043a\u0456 \u0440\u0430\u043d\u0456\u0448\u0435 \u0437\u0430\u0431\u0438\u0440\u0430\u043b\u0438 \u0447\u0430\u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u0438:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043e\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0441\u0442\u0430\u0442\u0443\u0441\u0456\u0432 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u044c \u043d\u0430 \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u0435\u0442\u0430\u043f\u0456 \u043f\u0440\u043e\u0434\u0430\u0436\u0443;<\/span><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-25541\" src=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/order_status.webp\" alt=\"order_status\" width=\"1117\" height=\"441\" srcset=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/order_status.webp 1117w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/order_status-300x118.webp 300w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/order_status-1024x404.webp 1024w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/order_status-768x303.webp 768w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/order_status-18x7.webp 18w\" sizes=\"(max-width: 1117px) 100vw, 1117px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043d\u0430\u0434\u0441\u0438\u043b\u0430\u043d\u043d\u044f SMS \u0430\u0431\u043e \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0443 \u0431\u0435\u0437 \u0443\u0447\u0430\u0441\u0442\u0456 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430;<\/span><\/li><\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-25542\" src=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sms_template.webp\" alt=\"sms_template\" width=\"837\" height=\"377\" srcset=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sms_template.webp 837w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sms_template-300x135.webp 300w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sms_template-768x346.webp 768w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sms_template-18x8.webp 18w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0447\u0435\u043a\u0456\u0432 \u0447\u0435\u0440\u0435\u0437 \u041f\u0420\u0420\u041e \u043f\u0456\u0441\u043b\u044f \u043e\u043f\u043b\u0430\u0442\u0438;<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25543\" src=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sheckbox_service.webp\" alt=\"\u0441heckbox_service\" width=\"576\" height=\"75\" srcset=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sheckbox_service.webp 576w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sheckbox_service-300x39.webp 300w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sheckbox_service-18x2.webp 18w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0438\u0439 \u043e\u0431\u043b\u0456\u043a \u0441\u043a\u043b\u0430\u0434\u0443 \u0442\u0430 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0437\u0430\u043b\u0438\u0448\u043a\u0456\u0432.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25544\" src=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sklad12.webp\" alt=\"\u0441\u043a\u043b\u0430\u0434\" width=\"2110\" height=\"1318\" srcset=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sklad12.webp 2110w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sklad12-300x187.webp 300w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sklad12-1024x640.webp 1024w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sklad12-768x480.webp 768w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sklad12-1536x959.webp 1536w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sklad12-2048x1279.webp 2048w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/sklad12-18x12.webp 18w\" sizes=\"(max-width: 2110px) 100vw, 2110px\" \/><\/p><p><span style=\"font-weight: 400;\">\u0412 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456 \u0431\u0456\u0437\u043d\u0435\u0441 \u0441\u043a\u043e\u0440\u043e\u0447\u0443\u0454 \u043e\u0431\u0441\u044f\u0433 \u0440\u0443\u0447\u043d\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438, \u043c\u0456\u043d\u0456\u043c\u0456\u0437\u0443\u0454 \u0432\u043f\u043b\u0438\u0432 \u043b\u044e\u0434\u0441\u044c\u043a\u043e\u0433\u043e \u0444\u0430\u043a\u0442\u043e\u0440\u0430 \u0442\u0430 \u0437\u043c\u0435\u043d\u0448\u0443\u0454 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u043e\u043c\u0438\u043b\u043e\u043a \u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0430\u0445.<\/span><\/p><h3><b>3. \u0420\u043e\u0431\u043e\u0442\u0430 \u0437 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u043e\u044e<\/b><\/h3><p><span style=\"font-weight: 400;\">\u041e\u0434\u043d\u0456\u0454\u044e \u0437 \u043d\u0430\u0439\u0441\u0435\u0440\u0439\u043e\u0437\u043d\u0456\u0448\u0438\u0445 \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u043d\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u044c \u0443 \u0442\u043e\u0432\u0430\u0440\u043d\u0456\u0439 \u043d\u0456\u0448\u0456 \u0437\u0430\u043b\u0438\u0448\u0430\u0454\u0442\u044c\u0441\u044f \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430. \u0429\u043e\u0434\u043d\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u0456\u0437 \u0432\u0435\u043b\u0438\u043a\u043e\u044e \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044e \u0434\u0440\u0456\u0431\u043d\u0438\u0445, \u0430\u043b\u0435 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u043e \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0445 \u0437\u0430\u0432\u0434\u0430\u043d\u044c: \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0422\u0422\u041d, \u0443\u0442\u043e\u0447\u043d\u0435\u043d\u043d\u044f \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u0442\u0430 \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u043a\u0430 \u0441\u0442\u0430\u0442\u0443\u0441\u0456\u0432 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u044c.<\/span><\/p><p><span style=\"font-weight: 400;\">CRM \u0431\u0435\u0440\u0435 \u0446\u0456 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u043d\u0430 \u0441\u0435\u0431\u0435 \u0442\u0430 \u0437\u043d\u0456\u043c\u0430\u0454 \u0437\u043d\u0430\u0447\u043d\u0443 \u0447\u0430\u0441\u0442\u0438\u043d\u0443 \u0440\u0443\u0447\u043d\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438:<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25545\" src=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/integracziya_dostavka1.webp\" alt=\"\u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f_\u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430\" width=\"752\" height=\"452\" srcset=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/integracziya_dostavka1.webp 752w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/integracziya_dostavka1-300x180.webp 300w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/integracziya_dostavka1-18x12.webp 18w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f \u0437 \u041d\u043e\u0432\u043e\u044e \u041f\u043e\u0448\u0442\u043e\u044e \u0442\u0430 \u0423\u043a\u0440\u043f\u043e\u0448\u0442\u043e\u044e;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0442\u0430 \u0434\u0440\u0443\u043a \u043d\u0430\u043a\u043b\u0430\u0434\u043d\u0438\u0445 \u043f\u0440\u044f\u043c\u043e \u0432 \u0441\u0438\u0441\u0442\u0435\u043c\u0456;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0430 \u0437\u043c\u0456\u043d\u0430 \u0441\u0442\u0430\u0442\u0443\u0441\u0456\u0432 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u043f\u0456\u0441\u043b\u044f \u043d\u0430\u0434\u0441\u0438\u043b\u0430\u043d\u043d\u044f\/\u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u044f.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0426\u0435 \u0437\u0430\u043e\u0449\u0430\u0434\u0436\u0443\u0454 \u0433\u043e\u0434\u0438\u043d\u0438 \u0440\u043e\u0431\u043e\u0442\u0438 \u0449\u043e\u0434\u043d\u044f \u0456 \u043c\u0456\u043d\u0456\u043c\u0456\u0437\u0443\u0454 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u043e\u043c\u0438\u043b\u043e\u043a.<\/span><\/p><h3><b>4. \u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u0442\u0430 \u0431\u0435\u0437\u043f\u0435\u043a\u0430 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432<\/b><\/h3><p><span style=\"font-weight: 400;\">\u0421\u044c\u043e\u0433\u043e\u0434\u043d\u0456 \u0442\u043e\u0432\u0430\u0440\u043d\u0438\u0439 \u0431\u0456\u0437\u043d\u0435\u0441 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456 \u043f\u0440\u0430\u0446\u044e\u0454 \u0432 \u0443\u043c\u043e\u0432\u0430\u0445, \u0434\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0447\u0430\u0441\u0442\u043e \u0440\u043e\u0437\u043f\u043e\u0434\u0456\u043b\u0435\u043d\u0430: \u0447\u0430\u0441\u0442\u0438\u043d\u0430 \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0456\u0432 \u043f\u0435\u0440\u0435\u0431\u0443\u0432\u0430\u0454 \u043d\u0430 \u0432\u0456\u0434\u0434\u0430\u043b\u0435\u043d\u0456\u0439 \u0440\u043e\u0431\u043e\u0442\u0456, \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0432\u0456\u0434\u0431\u0443\u0432\u0430\u044e\u0442\u044c\u0441\u044f \u0440\u043e\u0442\u0430\u0446\u0456\u0457 \u0442\u0430 \u0441\u043a\u043b\u0430\u0434 \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u043c\u043e\u0436\u0435 \u0437\u043c\u0456\u043d\u044e\u0432\u0430\u0442\u0438\u0441\u044c.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0423 \u0442\u0430\u043a\u0438\u0445 \u0443\u043c\u043e\u0432\u0430\u0445 \u043d\u0430\u0439\u0441\u043a\u043b\u0430\u0434\u043d\u0456\u0448\u0435 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f \u0437\u0431\u0435\u0440\u0435\u0433\u0442\u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043d\u0430\u0434 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438 \u0456 \u043d\u0435 \u0432\u0442\u0440\u0430\u0442\u0438\u0442\u0438 \u043a\u0435\u0440\u043e\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0430\u043c\u0438.<\/span><\/p><p><span style=\"font-weight: 400;\">CRM \u0432\u0438\u0440\u0456\u0448\u0443\u0454 \u0446\u044e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0443 \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u0433\u043d\u0443\u0447\u043a\u043e\u043c\u0443 \u043d\u0430\u0441\u0442\u0440\u043e\u044e\u0432\u0430\u043d\u043d\u044e \u0434\u043e\u0441\u0442\u0443\u043f\u0456\u0432. \u041a\u0435\u0440\u0456\u0432\u043d\u0438\u043a \u0431\u0443\u0434\u044c-\u044f\u043a\u043e\u0457 \u043c\u0438\u0442\u0456 \u0431\u0430\u0447\u0438\u0442\u044c, \u0445\u0442\u043e \u043e\u0431\u0440\u043e\u0431\u0438\u0432 \u0437\u0430\u044f\u0432\u043a\u0443, \u043d\u0430 \u044f\u043a\u043e\u043c\u0443 \u0435\u0442\u0430\u043f\u0456 \u0432\u043e\u043d\u0430 \u0437\u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c\u0441\u044f \u0456 \u0434\u0435 \u0432\u0438\u043d\u0438\u043a\u0430\u044e\u0442\u044c \u0437\u0430\u0442\u0440\u0438\u043c\u043a\u0438. \u0412\u0441\u044f \u0456\u0441\u0442\u043e\u0440\u0456\u044f \u0434\u0456\u0439 \u0443 \u0441\u0438\u0441\u0442\u0435\u043c\u0456 \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u0454\u0442\u044c\u0441\u044f, \u0449\u043e \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043f\u043e\u0432\u043d\u0456\u0441\u0442\u044e \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0432\u0430\u0442\u0438 \u0448\u043b\u044f\u0445 \u043a\u043e\u0436\u043d\u043e\u0433\u043e \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f.<\/span><\/p><p><span style=\"font-weight: 400;\">\u041e\u043a\u0440\u0435\u043c\u043e \u0432\u0430\u0440\u0442\u043e \u0432\u0438\u0434\u0456\u043b\u0438\u0442\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456, \u044f\u043a\u0456 \u0434\u0430\u044e\u0442\u044c \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0442\u0430 \u0431\u0435\u0437\u043f\u0435\u043a\u0443:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0433\u043d\u0443\u0447\u043a\u0456 \u043f\u0440\u0430\u0432\u0430 \u0434\u043e\u0441\u0442\u0443\u043f\u0443 \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u0437\u0430 \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0430 (\u0441\u0442\u0430\u0442\u0443\u0441\u0438, \u0432\u043a\u043b\u0430\u0434\u043a\u0438, \u0440\u0435\u0434\u0430\u0433\u0443\u0432\u0430\u043d\u043d\u044f \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u044c);<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25546\" src=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/access_rights.webp\" alt=\"access_rights\" width=\"450\" height=\"318\" srcset=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/access_rights.webp 450w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/access_rights-300x212.webp 300w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/access_rights-18x12.webp 18w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043f\u0440\u0438\u0445\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043d\u0438\u0445 \u043d\u043e\u043c\u0435\u0440\u0456\u0432 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0434\u043b\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432 \u0430\u0431\u043e \u043e\u043a\u0440\u0435\u043c\u0438\u0445 \u0440\u043e\u043b\u0435\u0439;<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25547\" src=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/hiding_numbers.webp\" alt=\"hiding_numbers\" width=\"1123\" height=\"581\" srcset=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/hiding_numbers.webp 1123w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/hiding_numbers-300x155.webp 300w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/hiding_numbers-1024x530.webp 1024w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/hiding_numbers-768x397.webp 768w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/hiding_numbers-18x9.webp 18w\" sizes=\"(max-width: 1123px) 100vw, 1123px\" \/><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043f\u043e\u0432\u043d\u0430 \u0456\u0441\u0442\u043e\u0440\u0456\u044f \u0434\u0456\u0439 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u0443 \u0441\u0438\u0441\u0442\u0435\u043c\u0456.<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25551\" src=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/user_activity_history.webp\" alt=\"user_activity_history\" width=\"661\" height=\"201\" srcset=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/user_activity_history.webp 661w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/user_activity_history-300x91.webp 300w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/user_activity_history-18x5.webp 18w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/p><p><span style=\"font-weight: 400;\">\u0412\u043d\u0430\u0441\u043b\u0456\u0434\u043e\u043a \u0446\u044c\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u0454 \u0437\u0430\u043b\u0435\u0436\u0430\u0442\u0438 \u0432\u0456\u0434 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438\u0445 \u043b\u044e\u0434\u0435\u0439. \u041d\u0430\u0432\u0456\u0442\u044c \u0437\u0430 \u0437\u043c\u0456\u043d\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u043f\u0440\u043e\u0446\u0435\u0441\u0438 \u0437\u0430\u043b\u0438\u0448\u0430\u044e\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043e\u0432\u0430\u043d\u0438\u043c\u0438, \u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u0454 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0440\u043e\u0431\u043e\u0442\u0438 \u0432 \u0431\u0443\u0434\u044c-\u044f\u043a\u0438\u0445 \u0443\u043c\u043e\u0432\u0430\u0445.<\/span><\/p><h3><b>5. \u0410\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 \u0442\u0430 \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u0438\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c<\/b><\/h3><p><span style=\"font-weight: 400;\">\u0423 \u043c\u0430\u043b\u043e\u043c\u0443 e-commerce \u0447\u0430\u0441\u0442\u043e \u0432\u0438\u043d\u0438\u043a\u0430\u0454 \u0441\u0438\u0442\u0443\u0430\u0446\u0456\u044f, \u043a\u043e\u043b\u0438 \u043f\u0440\u043e\u0434\u0430\u0436 \u0454, \u0430 \u0447\u0456\u0442\u043a\u043e\u0433\u043e \u0440\u043e\u0437\u0443\u043c\u0456\u043d\u043d\u044f \u0444\u0456\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0433\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0443 \u043d\u0435\u043c\u0430\u0454. \u0414\u0430\u043d\u0456 \u0440\u043e\u0437\u043a\u0438\u0434\u0430\u043d\u0456, \u0447\u0430\u0441\u0442\u0438\u043d\u0430 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0456\u0432 \u0432\u0432\u0430\u0436\u0430\u0454\u0442\u044c\u0441\u044f \u0432\u0440\u0443\u0447\u043d\u0443, \u0447\u0430\u0441\u0442\u0438\u043d\u0430 \u0432\u0437\u0430\u0433\u0430\u043b\u0456 \u043d\u0435 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0454\u0442\u044c\u0441\u044f.<\/span><\/p><p><span style=\"font-weight: 400;\">CRM \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0437\u0456\u0431\u0440\u0430\u0442\u0438 \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0432 \u043e\u0434\u043d\u043e\u043c\u0443 \u043c\u0456\u0441\u0446\u0456 \u0442\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0443\u0432\u0430\u0442\u0438 \u0457\u0445 \u043e\u0431\u043b\u0456\u043a.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u043d\u0430\u0434\u0430\u0454 \u0431\u0430\u0437\u043e\u0432\u0443 \u0442\u0430 \u0440\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u0443 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0432\u0438\u0440\u0443\u0447\u043a\u0430, \u0447\u0438\u0441\u0442\u0438\u0439 \u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a \u0442\u0430 \u043c\u0430\u0440\u0436\u0430;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0441\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u0447\u0435\u043a;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0430\u043f\u043f\u0440\u0443\u0432 \u0442\u0430 \u0432\u0438\u043a\u0443\u043f \u043d\u0430 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0442\u0430 \u0432\u0456\u0434\u0441\u043e\u0442\u043e\u043a \u0434\u043e\u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0440\u043e\u0431\u043e\u0442\u0438 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u044c \u0442\u0430 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u044c \u0443 \u0440\u043e\u0437\u0440\u0456\u0437\u0456 \u0434\u043d\u0456\u0432.<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25553\" src=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/statistika.webp\" alt=\"\u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430\" width=\"900\" height=\"472\" srcset=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/statistika.webp 900w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/statistika-300x157.webp 300w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/statistika-768x403.webp 768w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/statistika-18x9.webp 18w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p><p><span style=\"font-weight: 400;\">\u0414\u043e\u0431\u0440\u0435, \u043a\u043e\u043b\u0438 \u0446\u0456 \u0434\u0430\u043d\u0456 \u0444\u043e\u0440\u043c\u0443\u044e\u0442\u044c\u0441\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u044c \u0442\u0430 \u0441\u0442\u0430\u0442\u0443\u0441\u0456\u0432 \u0431\u0435\u0437 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e\u0441\u0442\u0456 \u0440\u0443\u0447\u043d\u0438\u0445 \u0440\u043e\u0437\u0440\u0430\u0445\u0443\u043d\u043a\u0456\u0432. \u0426\u0435 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0431\u0430\u0447\u0438\u0442\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u0442\u0430 \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445, \u0430 \u043d\u0435 \u043f\u0440\u0438\u043f\u0443\u0449\u0435\u043d\u044c.<\/span><\/p><h3><b>6. \u0420\u043e\u0431\u043e\u0442\u0430 \u0437 \u0440\u0438\u0437\u0438\u043a\u0430\u043c\u0438: \u043d\u0435\u0432\u0438\u043a\u0443\u043f\u0438 \u0442\u0430 \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f<\/b><\/h3><p><span style=\"font-weight: 400;\">\u041e\u043a\u0440\u0435\u043c\u0438\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c \u0432\u043f\u043b\u0438\u0432\u0443 \u043d\u0430 \u043f\u0440\u0438\u0431\u0443\u0442\u043e\u043a \u0443 e-commerce \u0437\u0430\u043b\u0438\u0448\u0430\u044e\u0442\u044c\u0441\u044f \u043d\u0435\u0432\u0438\u043a\u0443\u043f\u0438 \u0442\u0430 \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f. \u0426\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u0456 \u043d\u0435\u0437\u0440\u0443\u0447\u043d\u043e\u0441\u0442\u0456, \u0430 \u043f\u0440\u044f\u043c\u0456 \u0432\u0438\u0442\u0440\u0430\u0442\u0438<\/span><span style=\"font-weight: 400;\">\u043d\u0430 \u043a\u043e\u0436\u043d\u0435 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f: \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u0432 \u043e\u0431\u0438\u0434\u0432\u0456 \u0441\u0442\u043e\u0440\u043e\u043d\u0438, \u0443\u043f\u0430\u043a\u043e\u0432\u043a\u0430, \u0447\u0430\u0441 \u043a\u043e\u043c\u0430\u043d\u0434\u0438.<\/span><\/p><p><span style=\"font-weight: 400;\">CRM \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u0446\u0438\u043c\u0438 \u0440\u0438\u0437\u0438\u043a\u0430\u043c\u0438 \u0437 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u0417\u0430\u043c\u0456\u0441\u0442\u044c \u043e\u0434\u043d\u0430\u043a\u043e\u0432\u0438\u0445 \u0443\u043c\u043e\u0432 \u0434\u043b\u044f \u0432\u0441\u0456\u0445 \u0431\u0456\u0437\u043d\u0435\u0441 \u043e\u0442\u0440\u0438\u043c\u0443\u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u043e\u0446\u0456\u043d\u044e\u0432\u0430\u0442\u0438 \u043a\u043e\u0436\u043d\u0435 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0437 \u0443\u0440\u0430\u0445\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u043f\u043e\u043f\u0435\u0440\u0435\u0434\u043d\u044c\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0417\u043e\u043a\u0440\u0435\u043c\u0430, \u0443 LP-CRM \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0454\u0442\u044c\u0441\u044f \u043c\u0435\u0445\u0430\u043d\u0456\u043a\u0430<\/span><b> LP-Rating<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0454 \u0456\u0441\u0442\u043e\u0440\u0456\u044e \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0430;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0432\u0440\u0430\u0445\u043e\u0432\u0443\u0454 \u0432\u0438\u043a\u0443\u043f\u0438 \u0442\u0430 \u043f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0444\u043e\u0440\u043c\u0443\u0454 \u043e\u0446\u0456\u043d\u043a\u0443 \u0440\u0438\u0437\u0438\u043a\u0443.<\/span><\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25554\" src=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/lp-rating1.webp\" alt=\"LP-Rating\" width=\"2560\" height=\"1250\" srcset=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/lp-rating1.webp 2560w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/lp-rating1-300x146.webp 300w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/lp-rating1-1024x500.webp 1024w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/lp-rating1-768x375.webp 768w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/lp-rating1-1536x750.webp 1536w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/lp-rating1-2048x1000.webp 2048w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/lp-rating1-18x9.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p><p><span style=\"font-weight: 400;\">\u041d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0446\u0438\u0445 \u0434\u0430\u043d\u0438\u0445 \u043c\u043e\u0436\u043d\u0430 \u043f\u0440\u0438\u0439\u043c\u0430\u0442\u0438 \u043f\u0440\u043e\u0441\u0442\u0456 \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0439\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0447\u0438 \u043d\u0430\u0434\u0441\u0438\u043b\u0430\u0442\u0438 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u043f\u0456\u0441\u043b\u044f\u043f\u043b\u0430\u0442\u043e\u044e;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0447\u0438 \u0432\u0430\u0440\u0442\u043e \u0432\u0438\u043c\u0430\u0433\u0430\u0442\u0438 \u043f\u0435\u0440\u0435\u0434\u043e\u043f\u043b\u0430\u0442\u0443;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0447\u0438 \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u0435 \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0435 \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043d\u044f \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0417\u0430\u0432\u0434\u044f\u043a\u0438 \u0446\u044c\u043e\u043c\u0443 \u0437\u043c\u0435\u043d\u0448\u0443\u0454\u0442\u044c\u0441\u044f \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u043d\u0438\u0445 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u044c \u0442\u0430 \u043f\u043e\u0432&#039;\u044f\u0437\u0430\u043d\u0438\u0445 \u0437 \u043d\u0438\u043c\u0438 \u0432\u0438\u0442\u0440\u0430\u0442.<\/span><\/p><h2><b>\u0414\u0432\u0430 \u043f\u0456\u0434\u0445\u043e\u0434\u0438 \u0434\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438<\/b><\/h2><h3>\u00a0<\/h3><table><tbody><tr><td><p><b>\u0417\u043e\u043d\u0430<\/b><\/p><\/td><td><p><b>\u0411\u0435\u0437 CRM (Excel, \u0431\u043b\u043e\u043a\u043d\u043e\u0442, \u0447\u0430\u0442\u0438)<\/b><\/p><\/td><td><p><b>\u0417 CRM<\/b><\/p><\/td><\/tr><tr><td><p><b>\u0417\u0430\u044f\u0432\u043a\u0438<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0433\u0443\u0431\u043b\u044f\u0442\u044c\u0441\u044f \u0447\u0438 \u0434\u0443\u0431\u043b\u044e\u044e\u0442\u044c\u0441\u044f<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0444\u0456\u043a\u0441\u0443\u044e\u0442\u044c\u0441\u044f \u0437 \u0443\u0441\u0456\u0445 \u043a\u0430\u043d\u0430\u043b\u0456\u0432<\/span><\/p><\/td><\/tr><tr><td><p><b>\u0406\u0441\u0442\u043e\u0440\u0456\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0447\u0430\u0441\u0442\u043a\u043e\u0432\u043e \u0430\u0431\u043e \u0432\u0456\u0434\u0441\u0443\u0442\u043d\u044f<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u043f\u043e\u0432\u043d\u0430: \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f, \u0434\u0437\u0432\u0456\u043d\u043a\u0438, \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f<\/span><\/p><\/td><\/tr><tr><td><p><b>\u0415\u0442\u0430\u043f\u0438 \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u00ab\u0443 \u0433\u043e\u043b\u043e\u0432\u0456\u00bb \u0430\u0431\u043e \u0432 \u0442\u0430\u0431\u043b\u0438\u0446\u0456<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0447\u0456\u0442\u043a\u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0442\u0430 \u0441\u0442\u0430\u0442\u0443\u0441\u0438<\/span><\/p><\/td><\/tr><tr><td><p><b>\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0456\u0432<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u00ab\u043d\u0430 \u0434\u043e\u0432\u0456\u0440\u0456\u00bb<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u043f\u0440\u043e\u0437\u043e\u0440\u0456 KPI \u0442\u0430 \u0437\u0432\u0456\u0442\u0438<\/span><\/p><\/td><\/tr><tr><td><p><b>\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0432\u0440\u0443\u0447\u043d\u0443, \u0434\u043e\u0432\u0433\u043e, \u043d\u0435\u0442\u043e\u0447\u043d\u043e<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0433\u043e\u0442\u043e\u0432\u0456 \u0434\u0430\u0448\u0431\u043e\u0440\u0434\u0438 \u0442\u0430 \u0437\u0432\u0456\u0442\u0438<\/span><\/p><\/td><\/tr><tr><td><p><b>\u0414\u043e\u043f\u0440\u043e\u0434\u0430\u0436\u0443<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0432\u0438\u043f\u0430\u0434\u043a\u043e\u0432\u0456<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0442\u0430 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 \u0437 upsell<\/span><\/p><\/td><\/tr><tr><td><p><b>\u0414\u043e\u0441\u0442\u0430\u0432\u043a\u0430<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u043e\u043a\u0440\u0435\u043c\u043e: \u043a\u0430\u0431\u0456\u043d\u0435\u0442\u0438 \u043f\u043e\u0448\u0442\u043e\u0432\u0438\u0445 \u0441\u043b\u0443\u0436\u0431<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f (\u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f, \u043f\u0435\u0440\u0435\u0432\u0456\u0440\u043a\u0430 \u0422\u0422\u041d)<\/span><\/p><\/td><\/tr><tr><td><p><b>\u0421\u0442\u0430\u0442\u0443\u0441\u0438 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u044c<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u043e\u043d\u043e\u0432\u043b\u044e\u044e\u0442\u044c\u0441\u044f \u0432\u0440\u0443\u0447\u043d\u0443<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0441\u0438\u043d\u0445\u0440\u043e\u043d\u0456\u0437\u0443\u044e\u0442\u044c\u0441\u044f \u0437 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u043e\u044e<\/span><\/p><\/td><\/tr><tr><td><p><b>\u041a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f \u0456\u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0432\u0440\u0443\u0447\u043d\u0443 (\u0437\u0430\u0431\u0443\u0432\u0430\u044e\u0442\u044c \u043f\u0438\u0441\u0430\u0442\u0438)<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0456 SMS\/\u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f<\/span><\/p><\/td><\/tr><tr><td><p><b>\u041f\u043e\u0432\u0435\u0440\u043d\u0435\u043d\u043d\u044f \u0442\u0430 \u043d\u0435\u0432\u0438\u043a\u0443\u043f\u0438<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u043d\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e\u044e\u0442\u044c\u0441\u044f<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 + \u043e\u0446\u0456\u043d\u043a\u0430 \u0440\u0438\u0437\u0438\u043a\u0456\u0432<\/span><\/p><\/td><\/tr><tr><td><p><b>\u0421\u043a\u043b\u0430\u0434<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0432\u0440\u0443\u0447\u043d\u0443 \u0447\u0438 \u043e\u043a\u0440\u0435\u043c\u043e<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0438\u0439 \u043e\u0431\u043b\u0456\u043a \u0437\u0430\u043b\u0438\u0448\u043a\u0456\u0432<\/span><\/p><\/td><\/tr><tr><td><p><b>\u041f\u0420\u0420\u041e \/ \u0447\u0435\u043a\u0438<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u043e\u043a\u0440\u0435\u043c\u0456 \u0441\u0435\u0440\u0432\u0456\u0441\u0438 \u0430\u0431\u043e \u0432\u0440\u0443\u0447\u043d\u0443<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0456\u043d\u0442\u0435\u0433\u0440\u043e\u0432\u0430\u043d\u043e (\u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0442\u0430 \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043a\u0430 \u0447\u0435\u043a\u0456\u0432)<\/span><\/p><\/td><\/tr><tr><td><p><b>\u0411\u0435\u0437\u043f\u0435\u043a\u0430 \u0434\u0430\u043d\u0438\u0445<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0434\u0430\u043d\u0456 \u043c\u043e\u0436\u0443\u0442\u044c \u00ab\u0437\u0430\u0431\u0440\u0430\u0442\u0438\u00bb<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0434\u043e\u0441\u0442\u0443\u043f\u0438 \u0442\u0430 \u043e\u0431\u043c\u0435\u0436\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u0441\u043f\u0456\u0432\u0440\u043e\u0431\u0456\u0442\u043d\u0438\u043a\u0456\u0432<\/span><\/p><\/td><\/tr><tr><td><p><b>\u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0432\u0442\u0440\u0430\u0442\u0430 \u043a\u0435\u0440\u043e\u0432\u0430\u043d\u043e\u0441\u0442\u0456 \u043f\u0440\u0438 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u0456 \u043e\u0431\u0441\u044f\u0433\u0456\u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0443<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">\u0441\u0438\u0441\u0442\u0435\u043c\u043d\u0438\u0439 \u0442\u0430 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043e\u0432\u0430\u043d\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441<\/span><\/p><\/td><\/tr><\/tbody><\/table><p><span style=\"font-weight: 400;\">\u0411\u0435\u0437 CRM \u0431\u0456\u0437\u043d\u0435\u0441 \u0442\u0440\u0438\u043c\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u043b\u044e\u0434\u044f\u0445, \u0430 \u0437 CRM \u2013 \u043d\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0456.<\/span><\/p><h2><b>CRM \u044f\u043a \u043e\u0441\u043d\u043e\u0432\u0430 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0431\u0456\u0437\u043d\u0435\u0441\u0443<\/b><\/h2><p><span style=\"font-weight: 400;\">\u0423 \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u043c\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0456 \u0437\u0430\u0432\u0436\u0434\u0438 \u043d\u0430\u0441\u0442\u0430\u0454 \u043c\u043e\u043c\u0435\u043d\u0442, \u043a\u043e\u043b\u0438 \u0440\u0443\u0447\u043d\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u0454 \u0441\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u0438\u0441\u044f \u0456\u0437 \u043d\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f\u043c. \u0417\u0440\u043e\u0441\u0442\u0430\u0454 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u0437\u0430\u044f\u0432\u043e\u043a, \u0437&#039;\u044f\u0432\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u043d\u043e\u0432\u0456 \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0443, \u0440\u043e\u0437\u0448\u0438\u0440\u044e\u0454\u0442\u044c\u0441\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u2014 \u0456 \u0432\u043e\u0434\u043d\u043e\u0447\u0430\u0441 \u0443\u0441\u043a\u043b\u0430\u0434\u043d\u044e\u044e\u0442\u044c\u0441\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0438.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0423 \u0442\u0430\u043a\u0438\u0445 \u0443\u043c\u043e\u0432\u0430\u0445 \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043d\u044c\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0433\u043d\u0443\u0447\u043a\u043e\u0441\u0442\u0456. \u041f\u043e\u0442\u0440\u0456\u0431\u043d\u0430 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0430 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0431\u043b\u0456\u043a\u0443 \u0442\u0430 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e, \u044f\u043a\u0430 \u043f\u0440\u0430\u0446\u044e\u0454 \u043d\u0435\u0437\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434 \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u0456\u0432 \u0442\u0430 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0437\u0431\u0435\u0440\u0456\u0433\u0430\u0442\u0438 \u043a\u0435\u0440\u043e\u0432\u0430\u043d\u0456\u0441\u0442\u044c \u043d\u0430\u0432\u0456\u0442\u044c \u043f\u0440\u0438 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u0456.<\/span><\/p><p><span style=\"font-weight: 400;\">\u0421\u044c\u043e\u0433\u043e\u0434\u043d\u0456 CRM \u2013 \u0446\u0435 \u0432\u0436\u0435 \u043d\u0435 \u0441\u043a\u043b\u0430\u0434\u043d\u0435 \u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f \u043d\u0430 \u043c\u0456\u0441\u044f\u0446\u0456. \u0421\u0443\u0447\u0430\u0441\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u2014 \u0432\u0456\u0434 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0439 \u0437 \u043a\u0430\u043d\u0430\u043b\u0430\u043c\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0442\u0430 \u0441\u043b\u0443\u0436\u0431\u0430\u043c\u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u0434\u043e \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0442\u0430 \u0440\u043e\u0431\u043e\u0442\u0438 \u0437 \u043e\u043f\u043b\u0430\u0442\u0430\u043c\u0438 \u2014 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u043e\u0434\u0440\u0430\u0437\u0443. \u0410 \u0434\u0435\u043c\u043e-\u0432\u0435\u0440\u0441\u0456\u0457 \u0442\u0430 \u0431\u0435\u0437\u043a\u043e\u0448\u0442\u043e\u0432\u043d\u0456 \u0442\u0430\u0440\u0438\u0444\u0438 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442\u044c \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u0444\u0443\u043d\u043a\u0446\u0456\u043e\u043d\u0430\u043b \u0442\u0430 \u0432\u0438\u0431\u0440\u0430\u0442\u0438 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u044c\u043d\u0438\u0439 \u0444\u043e\u0440\u043c\u0430\u0442 \u0431\u0435\u0437 \u0440\u0438\u0437\u0438\u043a\u0443.<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25555\" src=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/fon3.webp\" alt=\"CRM \u043a\u0430\u043a \u043e\u0441\u043d\u043e\u0432\u0430 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430\" width=\"1319\" height=\"526\" srcset=\"https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/fon3.webp 1319w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/fon3-300x120.webp 300w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/fon3-1024x408.webp 1024w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/fon3-768x306.webp 768w, https:\/\/abordazh.net\/wp-content\/uploads\/2026\/05\/fon3-18x7.webp 18w\" sizes=\"(max-width: 1319px) 100vw, 1319px\" \/><\/p><p><span style=\"font-weight: 400;\">\u0423 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456 CRM - \u0446\u0435:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043f\u043e\u0440\u044f\u0434\u043e\u043a \u0443 \u0437\u0430\u044f\u0432\u043a\u0430\u0445 \u0442\u0430 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u0445;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u043a\u043e\u0436\u043d\u043e\u043c\u0443 \u0435\u0442\u0430\u043f\u0456 \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0440\u0456\u0448\u0435\u043d\u043d\u044f \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u0434\u0430\u043d\u0438\u0445;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432\u0430\u043d\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0443.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u0406 \u044f\u043a\u0449\u043e \u0440\u0430\u043d\u0456\u0448\u0435 \u0446\u0435 \u0431\u0443\u0432 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u0439 \u0435\u0442\u0430\u043f \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443, \u0442\u043e 2026 \u0440\u043e\u043a\u0443 \u2014 \u0446\u0435 \u0432\u0436\u0435 \u0431\u0430\u0437\u043e\u0432\u0430 \u0443\u043c\u043e\u0432\u0430, \u0431\u0435\u0437 \u044f\u043a\u043e\u0457 \u0441\u043a\u043b\u0430\u0434\u043d\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u0442\u0438\u0441\u044c \u0442\u0430 \u0443\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0412 2026 \u0433\u043e\u0434\u0443 \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u0438\u0439 \u0442\u043e\u0432\u0430\u0440\u043d\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0432 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e\u0439 \u0442\u0443\u0440\u0431\u0443\u043b\u0435\u043d\u0442\u043d\u043e\u0441\u0442\u0438: \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0430 \u043c\u043e\u0436\u0435\u0442 \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c\u0441\u044f \u0437\u0430 \u043e\u0434\u0438\u043d \u0434\u0435\u043d\u044c, \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043e\u0441\u0442\u043e\u0440\u043e\u0436\u043d\u0435\u0435,\u00a0 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0440\u0430\u0441\u0442\u0443\u0442 \u0435\u0436\u0435\u043c\u0435\u0441\u044f\u0447\u043d\u043e. \u0418\u043c\u0435\u043d\u043d\u043e \u0432 \u0442\u0430\u043a\u0438\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0432\u043e\u043f\u0440\u043e\u0441 \u00ab\u0437\u0430\u0447\u0435\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u0443 CRM\u00bb \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u0435\u0442 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